3 things every online business needs to attract a constant flow of customers
If you are an online business owner, you know how important it is to reach out to customers and generate consistent inbound income. Determining the best way to create a constant flow of new and loyal customers is essential to building a lasting and profitable brand. Fortunately, the best way to get this constant flow of customers is no mystery. Every business can do a few simple things to generate income and generate income.
Here are three things you can do to attract a steady stream of customers to your online business.
1. Social media and email marketing strategies
Reaching consumers online is easier with a strong digital marketing strategy. Social media and email marketing are inexpensive and very effective tools within your strategy. In fact, experts believe social media has the second highest ROI of all digital marketing strategies, reaching 28%. Email Marketing takes # 1 with incredible ROI of 36%.
If you haven’t yet got an email marketing strategy in place, now is the time to get started. Start building a list of subscribers and create valuable content that will encourage subscribers to keep reading your content. Your list of email subscribers allows you to move your potential customers through the customer journey.
Rrevu social entrepreneur and founder Amarilla Nirmala spoke about how versatile social media marketing can be in a recent interview. She declared, âI use Quora Indonesia to also share my knowledge on branding and marketing, giving tips and some simple steps on career and education. I believe social media is a powerful tool that we can use for anything. Sell ââyour products? Create your professional personality? Build the image of your company? Or get your 15 minute fame like Andy Warhol said last time.
2. Strong SEO
SEO, or search engine optimization, is one of the most powerful digital marketing tools available to us today. SEO is the practice of optimizing your website to rank high on the search engine results page.
Before the digital world of business, brick and mortar retailers were trying to secure prime locations for a storefront on busy downtown streets, prosperous street corners, or in popular malls. Just as physical businesses thrive in prime physical locations, digital businesses thrive when they are at the top of the search engine results page.
Fernando Raymond, Founder and CEO of ClickDo, a London-based digital marketing agency, says: âI have become one of the top SEO consultants in the UK helping business owners improve their SEO through content creation unique that adds real value. When I work with business owners, I tell them that their website is useless if it is not visible to people who are looking for what they are offering online. Ecommerce businesses need to prioritize SEO if they are to become a successful brand.
In addition to creating unique and valuable content, strong SEO relies on meta tags, HTML optimization, and keywords. SEO will rarely improve if you focus on just one aspect and forget about the others. It’s important to focus on all of the pieces of the SEO puzzle to get to the top of the results page.
If you haven’t optimized your meta, HTML, and keyword tags yet, it’s time to do your research and make some updates. There are tons of resources online that can teach you how to use keywords, HTML, and meta tags more effectively to take your SEO to the next level.
3. Data-driven customer information
One of the main benefits of being a digitally-focused business is that it’s easier to collect data from customers online than from customers who buy from a traditional retailer. If you use customer data, you will gain insight into customer behavior that could transform your business.
Anu Bidani, CEO of STEM MINDS and Inno-Hive, described the value of information in building your business in an interview in June 2020. She remarkâYou need to know what drives your business, what issues you face and who your real customer is. Understand the competitive landscape and find your unique value proposition.
You might think that you already understand the issues you face and who is buying your product, but many companies misjudge why their customers are making a purchase. In the famous McDonald’s Jobs To Be Done case study, researchers determined that McDonald’s customers don’t buy milkshakes because they crave a sugary treat. They bought milkshakes because it was the most convenient food option while on the go.
Researchers gathered data on McDonald’s customers, and it completely changed the understanding of why and who buys milkshakes. To collect this data, the researchers had to observe hundreds of customers and personally ask them questions. Fortunately, digital businesses can collect customer data much more easily. As an online business, you can use website analytics to collect data on your customers’ decisions. With this information, you can determine how to best market your products and create products that better meet the needs of your customers.
If you haven’t started looking at user data on your website, take the time to review it. You can learn things about the age and location of the customer. You can also learn more about what time users are browsing your site. All of this information can be used to better understand who your customer really is and why they are interested in your products.