Algolia partners with Apply Digital to deliver robust solutions in enterprise search
Although Google LLC is the undisputed provider king of researchother companies have carved out a respectable share of the larger market.
One of them is Algolia inc., a 10-year-old company that grew its business by helping consumers leverage search and providing recommendations for finding a company’s product catalog. In a relatively short period of time, Algolia has claimed a significant share of the enterprise search market.
“Our founders actually started with a search tool for mobile platforms, just for your phone, and it grew quickly,” said daisy urfer (photo, left), cloud alliance sales director at Algolia. “We now have 11,000 customers and 30 billion searches per week. We are actually the second largest search engine on the internet today after Google.
Urfer spoke to industry analyst theCUBE Lisa Martin during the AWS Startup Showcase Event “MarTech Emerging Cloud-Scale Customer Experiences”, an exclusive broadcast on theCUBE, SiliconANGLE Media’s live streaming studio. She was joined by Jason Lin (pictured, right), product manager at Apply Digital, and they discussed how the two companies are working to deliver personalized search experiences to the enterprise. (*Disclosure below.)
Find relevant results
Google brings much of the world to a company’s website, but once there, the user must rely on that company’s search engine to find what they are looking for. This can be a tedious and frustrating process for many buyers, and Algolia provides a service to quickly search a customer’s website and find relevant results.
“Most players in the industry will rank and stack what you want to see,” Urfer said. “We use a pair-by-pair ranking system, so we compare what you’re looking for. And it gives a much better result. When you search for this dress, it shows that you have frequently purchased shoes that match.
This type of idea has led to partnerships with companies such as Apply Digital, a digital innovation, product and experience company. Apply Digital’s customers span a diverse set of industries, from agriculture and entertainment to healthcare and retail.
“For customers who want their own customer experience, we use Algolia as the engine,” Ling said. “For digital experiences, search is the essence of the internet.”
It may seem like a search engine is doing nothing more complex than scouring the internet for keyword matches, but the work of creating and running a client-specific web search capability involves a set of complex of factors. For what Ling described as a “multinational health biotechnology company,” Apply Digital had to carefully track legal compliance and contextual search criteria.
“We’ve built an internal portal for all of their healthcare practitioners,” Ling said. “It’s a full-fledged search engine specifically for the data they want. We average over 200,000 searches per month on this internal portal alone, especially for employees of their company. »
Focus on mobiles
Search becomes even more critical as customers continue to turn to mobile platforms for their shopping experiences. A recent “total economic impact” study conducted by Forrester Consulting found that Algolia’s ranking algorithm increased the relevance of search results between 40% and 50%, especially for mobile users.
“Everyone is going mobile. I know I do a lot of shopping on my phone all the time,” Urfer noted. “We find that customers are taking a huge loss in revenue by only providing basic search. We focus on what results a customer needs and what that view should look like.
In early June, Algolia unveiled additional AI models and capabilities as part of his Recommend engine. This release was an initiative by the search company to streamline the implementation process for developers and speed up the delivery of relevant results to end users.
“Most of our customers are battling the big guys who have hundreds of engineers on staff to build a custom search solution,” Urfer said. “You expect the same search response as when you stream video content or search for a movie of your shopping experience at a major retailer. We want to provide the ability to achieve this result with much less work and hassle.”
Algolia’s rise in business search is indicative of the “always-on” economy, where the delivery of goods or services is available with just a few clicks on a mobile device or PC.
“People’s attention span can now be measured in nanoseconds. I press a button and I want something to happen,” Ling said. “There’s a whole universe behind that button, and that’s what Algolia really focused on.”
Stay tuned for the full video interview, which is part of SiliconANGLE and theCUBE’s coverage of the AWS Startup Showcase Event “MarTech Emerging Cloud-Scale Customer Experiences”.
(*Disclosure: Algolia Inc. sponsored this segment of theCUBE. Neither Algolia nor other sponsors have editorial control over the content of theCUBE or SiliconANGLE.)