Bakkt partners with Quiznos Restaurants to launch Pay with Bitcoin Pilot In-Store
ALPHARETTA, Georgia – (COMMERCIAL THREAD) – Bakkt Holdings, LLC (“Bakkt”), the digital asset marketplace behind the Bakkt app, announced a partnership with Quiznos, a national quick service restaurant (QSR), to launch its first physical location pilot allowing Quiznos customers to pay with bitcoin at certain locations. The pilot will be available at select Quiznos locations in the Denver Market, including the busy Denver Airport Airport, starting in mid-August.
“This is an exciting time for us as we connect the next generation of customer experiences to the digital economy,” said Sheela Zemlin, Director of Revenue at Bakkt. “Through this partnership, we are bringing unique experiences to Quiznos clients by enabling them to take advantage of new ways to interact with digital assets and bringing the utility of bitcoin to the mainstream market. We will be closely monitoring the performance of this pilot, with the possibility of extending the partnership to other Quiznos sites across the country. ”
“We are interested in partnering with an innovative platform such as Bakkt for a number of reasons, mainly because it allows us to accept bitcoins directly at the point of sale as part of a fast and transparent transaction,” said Mark Lohmann, President of REGO. Restaurant Group, which owns Quiznos and other national fast food chains. “As we continue our digital transformation journey and respond to mobile and millennial consumer demand for alternative payment options and cryptocurrencies, we are excited to offer customers another accessible way to purchase a meal,” in this case, through the Bakkt digital asset portfolio. ”
To begin the rollout, some Quiznos locations in the Denver marketplace will pioneer an innovative new payment method that allows customers to purchase their next meal with bitcoin using the Bakkt app. Customers who download the Bakkt app, purchase bitcoin, and use it to purchase their next Quiznos meal will receive $ 15 bitcoin as a reward. Bakkt continues to expand its ecosystem of partners to make digital assets as liquid as fiat currency, and the company continues to find new and innovative ways to establish cryptocurrency as a simple payment option in people’s daily lives. consumers. Through a partnership with Bakkt, merchants and franchisees have the ability to accept bitcoin payments from consumers while enjoying a cash settlement experience.
With the ability to use bitcoin as a means of payment, convert it into gift cards, cash, or otherwise use it in combination with loyalty and reward points on the platform, Bakkt empowers and strengthens its growing network of partners to tap into great customer engagement opportunities. Bakkt aims to help partners facilitate new customer experiences by leveraging emerging digital solutions that deliver a frictionless customer journey while providing more choice and flexibility.
To download the Bakkt app, visit the App Store and the Google Play Store.
Bakkt is a trusted digital asset marketplace that enables institutions and consumers to buy, sell, store, and spend digital assets. Bakkt’s retail platform, now available through the recently released Bakkt app, amplifies consumer spending, lowers payment costs and strengthens loyalty programs, adding value for all key stakeholders in the market. within Bakkt’s payments and digital assets ecosystem. Launched in 2018 by Intercontinental Exchange, Inc., with additional support from Microsoft M12 Ventures and Galaxy Digital, Bakkt is headquartered in Alpharetta, Georgia. For more information visit: https://www.bakkt.com/
Founded in 1981, Denver-based Quiznos is a restaurant chain designed for today’s busy consumers looking for a high-quality, tasty, and freshly prepared alternative to traditional fast food restaurants. With branches in the United States and 32 countries, Quiznos is one of the world’s premier fast food chains and the pioneer of the toasted sandwich. Quiznos restaurants offer creative chef-inspired sandwiches, subs and salads, made with premium ingredients. By rewarding fans through the Quiznos loyalty app, Toasty Points, guests can earn and redeem points for free Quiznos menu items at participating establishments. For more information, please visit quiznos.com/toastypoints or www.quiznos.com, connect with Quiznos on Facebook or follow us on Twitter or Instagram.