Bournemouth marketing agency Fireworx launches SEO campaign for Collect + packages


A MARKETING company that was hired by a UK-wide parcel service said it has seen business confidence return “with a boom”.

Bournemouth-based Fireworx has been awarded a contract with Collect +, the UK’s largest service for sending parcels through stores.

Collect + manages its collection and dispatch service through 10,000 newsagents, convenience stores, supermarkets and gas stations. It has partnerships with couriers including Amazon, DHL, DPD, eBay, FedEx, HubBox and Parcel2G

The company, owned and operated by PayPoint, appointed Fireworx to work on the optimization and design of its search engines and make it more visible to businessmen who run newsagents and convenience stores.

Dan Smith, Managing Director of Fireworx, said: “It is a fantastic achievement for the company to have won this job with Collect +. The brand is nationally recognized and has experienced significant growth as a result of changing consumer buying habits, due to the temporary closure of non-essential retail businesses.

“As a challenger agency, we pride ourselves on our ability to think disruptively and differently to help our clients solve and overcome any obstacle.

“We strive to work with brands that are happy to be pushed out of their comfort zone and against industry conventions to stand out from the crowd, engage more customers and generate more. of sales. ”

Fireworx is positioned as “a growth agency for challenger brands”. Mr Smith told the Daily Echo that business has picked up sharply this year.

“Last year was really tough. We really struggled because the projects we were running were postponed or the marketing was the first thing that got cut, ”he said.

“This year, confidence really came back with a boom. We’re back to pre-Covid levels, even better than that, which is fantastic. We are really encouraged by this.

PayPoint Marketing Director Chandni Chandarana said, “I have worked with Dan and his team for many years now and have confidence in them to deliver high quality designs and concepts to any project I entrust to them. The team is always ready to help, go the extra mile and give constructive advice along the way. I look forward to working with them for years to come.

Fireworx, founded in 2007, is listed by industry publication The Drum as one of the top ten elite agencies in the UK.

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