Product Feature Information – Chargers NFL Official Online http://chargersnflofficialonline.com/ Fri, 17 Sep 2021 16:48:59 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://chargersnflofficialonline.com/wp-content/uploads/2021/06/icon-6.png Product Feature Information – Chargers NFL Official Online http://chargersnflofficialonline.com/ 32 32 Onvis Kameleon brings unique painting mode to HomeKit light strip https://chargersnflofficialonline.com/onvis-kameleon-brings-unique-painting-mode-to-homekit-light-strip/ https://chargersnflofficialonline.com/onvis-kameleon-brings-unique-painting-mode-to-homekit-light-strip/#respond Fri, 17 Sep 2021 16:00:00 +0000 https://chargersnflofficialonline.com/onvis-kameleon-brings-unique-painting-mode-to-homekit-light-strip/ I’ve written about a handful of HomeKit-compatible light strips over the past few months, but a new model seems to be the best yet. Onvis Kameleon smart light strips bring unique features to HomeKit that are worth checking out. HomeKit Weekly is a series focused on smart home accessories, automation tips and tricks, and everything […]]]>

I’ve written about a handful of HomeKit-compatible light strips over the past few months, but a new model seems to be the best yet. Onvis Kameleon smart light strips bring unique features to HomeKit that are worth checking out.

HomeKit Weekly is a series focused on smart home accessories, automation tips and tricks, and everything related to Apple’s smart home framework.


The Onvis Kameleon smart light strips are available in two different lengths: two meters and five meters. However, they cannot be extended or connected to additional products.

Unlike some Homekit light strips, which can only display one color at a time, the Onvis model can display different colors simultaneously. Different areas of the light strip can display their own color, brightness and saturation. The Onvis app includes presets such as Music, Paint, and Glitter, but you can create your own to have the perfect scene for a holiday or special occasion.

Of all the HomeKit light strips I’ve used, the individually addressable color options of the Onvis Kameleon are quite unique. If the price is about the same, the functionality certainly sets the Onvis band apart from its competition.

The strip includes a physical power button and a physical brightness button. These buttons are very useful if you are using these lights in a kid’s room and they are missing a device to control the strip from the Home app.

Onvis kameleon

HomeKit Setup and Control

The Onvis Kameleon strip includes the HomeKit code, which makes it easier to track in the future. The Onvis Home app is probably worth downloading first so that you can apply a firmware update before you start using it. The Onvis app can manage its integration into your HomeKit environment if you give it permission to access home data.

I had no problem integrating the tape, but updating the firmware took a few tries. Once it finally took, everything worked without a hitch.

As I mentioned earlier, the individually addressable lights make this product unique. This feature will however require the Onvis app. HomeKit is not available to configure this feature. You can still use the Home app or Siri through a HomePod Mini. Obviously, it would be great if all of the light strip’s functionality was on display in the Home app, but this is a limitation of HomeKit itself.

Once the strip is in HomeKit, you can do all of your normal automations, control the brightness, and more. If you want to access the light strip remotely through HomeKit, you’ll need a Homehub, which can be an Apple TV, HomePod, HomePod mini, or an iPad that’s always plugged in.

The painting mode

 Onvis Kameleon Paint Mode
Paint mode in the Onvis app

As I mentioned earlier, the Onvis app has a paint mode, and that’s the funniest part about owning this light strip. Using your finger in the Onvis app, you can “paint” over parts of the strip to give it a unique color. This mode will be perfect for creating a great Christmas or Halloween scene anywhere you have the lights on.

Once you’ve set your colors, turning it off and on using the Home app will keep the “paint” intact. If you change the brightness in the Home app, it will default back to the normal Home app colors.

Conclusion on Onvis Kameleon Light Strip

Overall, Onvis has a great product here with its Kameleon light strip. It’s affordable, works well with HomeKit (within Apple’s limits), and includes some unique features. While I don’t have any information on Lumens, it certainly looks brighter than other products I’ve tried in the past.

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GoPro Announces HERO10 Black 5K Action Camera; Pre-order at B&H Photo https://chargersnflofficialonline.com/gopro-announces-hero10-black-5k-action-camera-pre-order-at-bh-photo/ https://chargersnflofficialonline.com/gopro-announces-hero10-black-5k-action-camera-pre-order-at-bh-photo/#respond Fri, 17 Sep 2021 00:16:00 +0000 https://chargersnflofficialonline.com/gopro-announces-hero10-black-5k-action-camera-pre-order-at-bh-photo/ 23MP GP2 chip with improved performance 5.3K60 / 4K120 / 2.7K240 video, 23MP photos New front screen / rear touchscreen Cloud connected, 1080p live streaming Improved performance in low light HyperSmooth 4.0 image stabilization 33 ‘waterproof without housing Time-Lapse & Night-Lapse, 8x Slo-Mo Integrated 2-pin hinged stand 1720mAh capacity battery The HERO10 Black shares many […]]]>
  • 23MP GP2 chip with improved performance
  • 5.3K60 / 4K120 / 2.7K240 video, 23MP photos
  • New front screen / rear touchscreen
  • Cloud connected, 1080p live streaming
  • Improved performance in low light
  • HyperSmooth 4.0 image stabilization
  • 33 ‘waterproof without housing
  • Time-Lapse & Night-Lapse, 8x Slo-Mo
  • Integrated 2-pin hinged stand
  • 1720mAh capacity battery

The HERO10 Black shares many of the great features of its predecessor, such as being completely waterproof to depths of 33 feet and a large, replaceable 1,720mAh battery. Other returning features include face, smile and blink scene detection, Wi-Fi, and Bluetooth for use with the GoPro app. HERO10 Black is also connected to the cloud with a GoPro subscription, so as soon as you plug it in to top up, your footage is automatically updated in the cloud. Updated video features like HyperSmooth 4.0 have never been smoother with better low light performance and horizon leveling with a higher tilt limit. 8x idle at 2.7k, as well as the ability to recover 15.8 MP photos from 5.3K video, make sure you don’t miss a thing.

You can order the HERO10 Black right here at B&H. To commemorate this landmark camera and help it stand out, the HERO10 Black features a special cyan blue GoPro logo on the front and sides. If you are considering upgrading to your current setup or are new to the GoPro product ecosystem, check out our product page for full details and be sure to let us know what you think of the HERO10 Black!

Learn more about the GoPro HERO10 5K Camera at B&H Explora
https://www.bhphotovideo.com/explora/video/news/introducing-the-gopro-hero10-black-5k-action-camera

About B&H Photo Video

As the world’s largest source of photographic, video and audio equipment, as well as home and portable computers, drones and entertainment, B&H is known around the world for its attentive and knowledgeable sales force and excellent customer service, including fast and reliable shipping. B&H has satisfied customers all over the world for over 45 years.

Visitors to the website can access a variety of educational videos and informative articles. The B&H YouTube channel has an unparalleled wealth of educational content. Our entertaining and informative videos feature product overviews from our in-house specialists. You can watch B&H Event Space presentations from many of the world’s leading experts and interviews with some of the most dynamic personalities in technology. Take advantage of this exciting resource by subscribing to the B&H YouTube channel here. In addition to videos, the B&H Explora blog features new product announcements, equipment reviews, helpful guides and tech news from product experts and industry professionals, as well as our award-winning podcasts.

Contact details
Henri posner
B&H photo video
212-615-8820
https://www.bhphotovideo.com/

SOURCE B&H Photo

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Electronic signature platforms increase the weight of document management https://chargersnflofficialonline.com/electronic-signature-platforms-increase-the-weight-of-document-management/ https://chargersnflofficialonline.com/electronic-signature-platforms-increase-the-weight-of-document-management/#respond Tue, 14 Sep 2021 20:44:50 +0000 https://chargersnflofficialonline.com/electronic-signature-platforms-increase-the-weight-of-document-management/ Digital transformation and its acceleration due to the COVID-19 pandemic has forced more and more companies to use automated document management systems that include digital and electronic signatures. Paper-based processes just weren’t practical when people took shelter in place and worked remotely. “We’ve seen this paper-to-digital transformation accelerate very quickly over the past 18 months […]]]>

Digital transformation and its acceleration due to the COVID-19 pandemic has forced more and more companies to use automated document management systems that include digital and electronic signatures. Paper-based processes just weren’t practical when people took shelter in place and worked remotely.

“We’ve seen this paper-to-digital transformation accelerate very quickly over the past 18 months in a number of use cases,” said Simon Longbottom, vice president of product marketing, Adobe Acrobat and Adobe Sign for Business. “[A] a quarter of Americans electronically signed a document for the first time in 2020. “

Adding electronic signature platforms to the electronic document process can improve organizations in several ways, including saving time, reducing costs, reducing risk, and advancing sustainability goals. Meanwhile, customers, partner companies and employees get a faster and more convenient experience.

How digital and electronic signatures differ

Digital signatures and electronic signatures may look similar, but they are not the same.

An electronic signature is the more common of the two. A person can initial or sign a document using a keyboard, numeric keypad or mouse – or, if the platform requires it, by writing the signature in a blank box on the using a finger or stylus on a trackpad or touchscreen. The different mechanisms for capturing a person’s signature do not change the outcome. They are simply different methods of confirming an individual’s recognition, approval, consent, or agreement.

A digital signature adds a digital certificate to an electronic signature. According to a Forrester Research report from June 2020, “Digital signatures offer greater assurance than simple electronic signatures on the identity of the parties involved in the transaction. They integrate a personal key infrastructure into the signing process to identify both the party requesting a signature and the party providing one. “

Metadata matters most, said Tricia Phillips, senior analyst at Gartner. “It’s the IP address, the email address it was sent to, the time and date it was signed and various other things,” she explained. “What matters is that there has been a clear consent that is captured.”

The COVID-19 effect

Businesses have been forced to digitize traditionally analog processes to support their remote workforce in 2020. And electronic signature platforms have suddenly become a staple of automated document management systems.

“They had everything built in except the last mile,” Phillips said. “You print something, sign it, scan it and download it. With the pandemic it got really heavy, so we’ve seen an increase in the last segment of the workflow, which for this use case is signing. “

B2B and B2C companies include electronic signature capabilities in a variety of automated document processes, ranging from hiring or on-boarding an employee or subcontractor to entering into a sales agreement or conclusion of a partnership agreement. Likewise, documents can be signed by a group of people during a meeting.

“It changes the speed of business because you have the ability to shut things down quickly,” Phillips explained. “There are also some interesting use cases like Adobe Sign built into Microsoft Teams. You now have the possibility to share a document in a Teams meeting, to discuss it, to answer questions and the participants can sign within this videoconference. You can complete this. the whole process as if you had been in person. “

The growing role of the electronic signature

Users of business applications are constantly creating and personalizing documents. Each of these applications can use a different electronic signature platform. In today’s API-based business world, companies want to go beyond putting signatures on a document. They want to invoke electronic signature features from apps like Salesforce, Microsoft Office 365, ServiceNow, and Workday.

Rather than having a different signature technology for each application, some companies are centralizing capabilities to ensure consistency of metadata – where it is stored, where the recording system is located, and whether signatures are incorporated into verification tools. ‘identity, to Trusted Service Providers (TSPs) and Certification Authorities.

Customer and employee experiences are additional reasons to take a company-wide approach. School districts, for example, can use multiple K-12 platforms that have electronic signature capabilities, but parents may need to sign a consent document on one platform and acknowledge their consent on another platform.

“Employee experience and customer experience are two use cases that have really grown over the past 18 months,” said Adobe Longbottom. “You’ve had companies that have had to completely reinvent their entire recruiting and onboarding process. You have to make it transparent, easy and warm.”

Adobe Sign is integrated with various applications and services, including Microsoft Teams, ServiceNow, Workday, national identity programs, and various authentication services. “One of the advantages and challenges of the digital age is having a lot of information at our disposal, but finding this information quickly and easily becomes a real challenge,” admitted Longbottom. “Our partnership with Microsoft is really important in terms of the deep integration where your documents reside.”

DocuSign has been integrated with Salesforce for some time. Its DocuSign Gen document integration tool allows users to generate sales contracts and personalized documents with just one click in Salesforce.

Automating sales contracts “is the first thing businesses do,” said Steve Krause, senior vice president of product marketing and strategy at DocuSign. “Then they say, ‘Our sales plans are managed by HR. Can we do them electronically? Then we get into a long list of all the things that are digitized, so it really works through the backlog of things that already exist in companies, which are agreements. “

It’s all about document workflows

Enterprise content management (ECM) software maker Laserfiche has its own digital signature product. The company is also partnering with Adobe and DocuSign to ensure that its proprietary signature product does not interfere with any workflows supported by its ECM software. Partnerships help ensure smoother workflows throughout a document’s lifecycle, noted Thomas Phelps, vice president of product strategy and CIO at Laserfiche.

“We get signatures right in the process,” Phelps explained. “We can manage the workflow, automate approvals, store signed documents in a repository, automatically draft sensitive data that should not be shared with others in a contract, and then archive it once signed through a DocuSign envelope. . It goes beyond a simple document that must be signed. It’s a holistic approach to optimizing processes and finding innovative ways to do things differently. “

Highlighting the importance of uninterrupted workflows, a December 2020 Gartner Market Guide highlighted the role of electronic signature platforms in the entire automated document management process of a business. “While the basic electronic signature technology is very commonplace, business, legal and regulatory requirements make the selection of one or more electronic signature vendors an important cross-functional initiative,” said Gartner. “Support for workflow features, specific platform integrations, signer and sender user experience, and TSP integration in key markets can all lead to the selection of ‘one supplier versus another. “


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Apple’s next AR / VR headset might need an iPhone to work https://chargersnflofficialonline.com/apples-next-ar-vr-headset-might-need-an-iphone-to-work/ https://chargersnflofficialonline.com/apples-next-ar-vr-headset-might-need-an-iphone-to-work/#respond Tue, 07 Sep 2021 20:22:52 +0000 https://chargersnflofficialonline.com/apples-next-ar-vr-headset-might-need-an-iphone-to-work/ Advertiser Disclosure: At Slickdeals, we work hard to find the best deals. Some products in our items are from partners who can provide compensation to us, but this does not change our opinions. Apple’s long-awaited augmented reality and virtual reality (AR and VR) headset could be upon us. Of course, there is a catch. A […]]]>

Advertiser Disclosure: At Slickdeals, we work hard to find the best deals. Some products in our items are from partners who can provide compensation to us, but this does not change our opinions.

Apple’s long-awaited augmented reality and virtual reality (AR and VR) headset could be upon us. Of course, there is a catch. A new rumor suggests that users might need to connect to a mobile device, most likely an iPhone, in order to access the full range of features of the device.

According to a recent report from The Information, Apple has completed design work on the three chips that the tech titan’s AR / VR headset will need to function. Unfortunately, the chips won’t have the ability to power native AI and machine learning in the headset, instead relocating most of the device’s computing to a wirelessly connected mobile device. It will work the same as first generation Apple Watches that required connection to an iPhone to work.

Now that its chip design is complete, Apple’s mysterious AR / VR headset will soon enter a trial production phase over the next few months. With the need for a mobile device to fully function, the headset may feature a sleek, lighter design, much like Google’s failed Glass device of old.

Apple being Apple, the company will likely find a way to price its next product astronomically, damn lightweight materials. The assumed retail price is currently around $ 3,000 for the headset alone. Add in an iPhone and whatever other upgrades, bells, or whistles Apple makes available, and consumers could find themselves spending a small fortune to use a fully charged headset. At least the company still has back-to-school offers!

It’s also worth mentioning that Apple’s AR and VR offerings could materialize as two different devices, with more emphasis on AR in the indefinite future. CEO Tim Cook has often attributed AR to a more promising company, noting in a 2016 interview with Buzzfeed that “VR has some interesting applications, but I don’t think it’s a large-scale technology. like RA ”.

Cook also told Buzzfeed that he believes “there is no substitute for human contact … and so you want technology to encourage it.” These earlier comments from the Apple CEO align with more recent feelings that an Apple AR business could work to increase person-to-person interactions with the ability to create graphs, data, and other visual information at will. .

Still, VR is a significantly more established industry than the nascent AR field, so it’s likely we’ll see a VR offering from Apple before the company rolls out its big guns for AR. Only time will tell what an Apple AR / VR device will look like, but be sure to keep your iPhone handy, just in case.

More to consider:

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Three key features of the MANTA data lineage tool that you should know https://chargersnflofficialonline.com/three-key-features-of-the-manta-data-lineage-tool-that-you-should-know/ https://chargersnflofficialonline.com/three-key-features-of-the-manta-data-lineage-tool-that-you-should-know/#respond Fri, 03 Sep 2021 19:33:05 +0000 https://chargersnflofficialonline.com/three-key-features-of-the-manta-data-lineage-tool-that-you-should-know/ The MANTA Data Lineage Tool includes a number of key features that you should be aware of during the vendor assessment process. MANTA offers a unified data lineage platform that maps all information flows to provide a comprehensive overview of your data pipeline. The product reveals to you the origin of the data and its […]]]>

The MANTA Data Lineage Tool includes a number of key features that you should be aware of during the vendor assessment process.

MANTA offers a unified data lineage platform that maps all information flows to provide a comprehensive overview of your data pipeline. The product reveals to you the origin of the data and its path through all the data processing systems. MANTA automatically updates the lineage whenever necessary and displays the data feeds in a user-friendly, clear and understandable way. The solution was also designed to be integrated into any data management ecosystem.

MANTA’s extensive lineage capabilities and advanced filtering options make the platform a unique choice. The product allows users to fully understand how their data enters and flows through systems. MANTA customers use the results provided by the platform to strengthen data governance, enable DataOps and cloud migration initiatives. MANTA caters to mid-sized and corporate organizations in financial and insurance services, healthcare, retail, telecommunications, entertainment and education.

With that in mind, we thought it would be helpful to highlight three key characteristics to know when doing your research for the best data lineage software. We also recommend the MANTA technical demonstration below directly from the supplier’s YouTube channel.

Key feature # 1: automation and precision

Regardless of the size of the data environment, MANTA collects lineage from multiple sources in an automated fashion, ensuring the most accurate and up-to-date results. Detailed lineage with an added semantic layer also means more accurate and timely reporting.

Key feature # 2: Out-of-the-box scanners and integrations

MANTA natively supported scanners (such as databases, ETL tools, reporting and analysis software, modeling tools and programming languages) enable the platform to achieve various parts of the environment, automatically collect all the metadata and reconstruct the entire lineage.

MANTA supports a number of different technologies such as modeling, data integration, programming languages, databases, reporting and analysis. Current integrations include Alation, Collibra, IBM, Informatica, TopQuadrant, Ataccama, data.world, and other data governance solutions.

Key feature # 3: Historical lineage

MANTA’s Time Slicing feature allows users to see what the system looked like in the past at the time of a selected scan. Viewing assets at a given point in time helps users understand what data flows looked like earlier. Comparing two different time frames shows the user how the lineage developed, what changed in the flow, and what may have caused gaps or breaks in the flow.

Read MANTA Guides Improve data pipeline reliability with MANTA’s time slicing feature Where Improve data pipeline transparency with MANTA smart tags to learn more.

Timothy King
Latest articles by Timothy King (see everything)


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CrystalDiskMark: Product overview and features https://chargersnflofficialonline.com/crystaldiskmark-product-overview-and-features/ https://chargersnflofficialonline.com/crystaldiskmark-product-overview-and-features/#respond Fri, 27 Aug 2021 20:25:25 +0000 https://chargersnflofficialonline.com/crystaldiskmark-product-overview-and-features/ Final result CrystalDiskMark is one of the most popular benchmarking tools for computers and external drives. It’s open source, free, and one of the best choices for free player reference software. CrystalDiskMark performs good low-queue reads and offers several test modes for readers. The software allows users to test SSD, including NVMe drives – a […]]]>

Final result

CrystalDiskMark is one of the most popular benchmarking tools for computers and external drives. It’s open source, free, and one of the best choices for free player reference software. CrystalDiskMark performs good low-queue reads and offers several test modes for readers. The software allows users to test SSD, including NVMe drives – a useful feature for PCIe users who want to test their high performance drives.

Read also: Best SSD Benchmarks of 2021

Description of the service

CrystalDiskMark performs benchmark tests for hard drives and SSDs, showing users how they react with different queue depths, thread counts, and read requirements.

CrystalDiskMark is available as a free download for Windows computers or servers. There are three versions of the software: Standard Edition, Shizuku Edition, and Tsukumo Tokka Edition.

Characteristics

CrystalDiskMark operates according to the following specifications and offers the following features for benchmarking of drives.

Supported hardware

CrystalDiskMark tests the performance of local and external hard drives and SSDs, including NVMe SSDs.

Test areas

  • Sequential read / write speeds
  • Random read / write speeds
  • Three different modes to run benchmarks: Peak, Real World and Demo

Required configuration

Operating system:

  • Windows XP / Vista 7, 8, 8.1, 10
  • Windows Server 2003, 2008, 2012, 2016, 2019
  • Windows 95 through 2000 versions are not supported.

Support

  • CrystalDiskMark is available in at least 14 languages.
  • The website lists answers to a few frequently asked questions.
  • CrystalDiskMark provides a contact email address for users in case of bugs.

Security

CrystalDiskMark is open source software. The provider’s website does not provide any information about the security of the program or its encryption features, if any.

Key markets and use cases

CrystalDiskMark is best suited for:

  • NVMe SSD Tests
  • Computer hard drive test for consumers and personal users
  • Small businesses that regularly test hard drives on their computers and servers
  • Small to medium-sized businesses with many external NVMe drives that require high-speed data transfers.


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Push vs pull in effective communication https://chargersnflofficialonline.com/push-vs-pull-in-effective-communication/ https://chargersnflofficialonline.com/push-vs-pull-in-effective-communication/#respond Tue, 24 Aug 2021 22:50:49 +0000 https://chargersnflofficialonline.com/push-vs-pull-in-effective-communication/ The most effective communication happens when the audience wants to hear what you want to say. How do you meet (or create) this desire? When you first start writing content – whether it’s a webpage, report, brochure, or fact sheet – your first thoughts are probably “What do we mean to public? or ‘What do […]]]>

The most effective communication happens when the audience wants to hear what you want to say. How do you meet (or create) this desire?

When you first start writing content – whether it’s a webpage, report, brochure, or fact sheet – your first thoughts are probably “What do we mean to public? or ‘What do we want them to know?’

This is of course an important part of the writing process; you need to know what your topic is and your key messages. This is the information you want to “push”.

But if you only think about what you want to say, you are missing out on a big part of the equation. The other side is “What do the public want to hear? This is the information that the public wants to “get”.

Putting yourself in the audience’s shoes can shape what you include in the content and how it’s structured. For example, you might want your audience to know that your project involved many organizations. But the public wants to know more about what your project has achieved. This does not mean that you should remove all mention of contributors, but it does mean that you have “Achievements” as the first title and “Participants” as a lower priority.

Documents that favor push over pull are particularly common in government. If you start talking about what the audience “should” understand or what they “should” know, you talk about pushing.

Instead, think about what interests the audience, what makes them tick, and what questions they really want answered.

For example, if you want to present information on health care regulation, the public does not ask “How does health care regulation work in Australia?” “; they really want to know “How do I know my hospital is safe?” You can cover similar things in your response, but focusing on audience attraction will allow you to speak directly to the audience and produce a document more tailored to their needs.

Balancing push and pull is essential to produce information that will be well received by the public and useful to the public.

Choose the best product for the purpose

One of the first things you think about in content development is what the product is going to be – is it a webpage, a fact sheet, a report, a poster. Often times, this idea is based on what a manager or team member has said, what “has always been done”, or what seems fastest and easiest. All of these reasons are “pushed”.

But this approach ignores “pull” – what the public wants and what would be most effective.

To favor the sweater, go back to the first principles before choosing your product:

  • What do you hope to accomplish (with this product, for your organization, for your audiences)?
  • What are your key messages?
  • Who are your audiences and what do they want to know?

By answering these questions, you can develop a strategy to maximize the impact of your content.

So instead of a fact sheet letting your staff know about procedural changes, you may need an infographic for your intranet and staff meetings that will guide them step by step through the new procedure. Instead of one big report for multiple audiences, you might need a technical report and then a plain English summary report. Instead of a poster, you might need an interactive web page.


Want to learn how to improve your content processes and create effective communication for your audience? Download a quick guide to effective content.


Ask your users

Whatever type of content you develop, getting feedback and feedback from the people who will be using it helps ensure that it meets their needs. Indeed, only your users can really tell you what these needs are.

If you don’t know where you are going, you might not get there.
Yogi berra

Listening to users allows you to check your ideas and approach in terms of what the product is, what information should be included, how it should be structured, and the language and tone you use.

You can research and talk to users before you start, to inform content development. You can also test the developed content with users and continue to refine the content iteratively. Research and user testing is typically done for online content, but you can use it for print publications as well.

Researching and testing users doesn’t have to be a laborious or time-consuming process. You can learn a lot from existing data sources and small groups of people. And a small investment in user research and testing will save time and money by not having to redo content, products, or websites.

Explore existing data

Depending on the subject and publication, user data may already be available in your systems or for free online. You can find:

  • Site analysis from existing web pages, to see what users are looking for or bouncing
  • Social media statistics, to see what users liked and shared
  • Search terms online, to see terms or phrases people are looking for
  • Other comments, such as user queries, complaints, and ideas.

Use existing data to identify key topics to include and which language to use. Call centers – if you have one – are invaluable for providing information on the issues your users are asking about.

Collection of new data

If you have specific questions about your content, you can collect new data.

In its simplest form, targeted data collection can mean asking your colleagues, friends, or family for their opinions on your content. More usefully, speaking or surveying audience groups can provide feedback specific to their context and needs.

You can collect data through surveys (by phone or online) or focus groups (usually with a moderator), or from ongoing feedback (with questions and contact details about the product or website ).

Usage tests

Usability testing – sometimes referred to as user experience (UX) testing – is the process of testing a product, feature, or prototype with real users. Most often, this involves testing different aspects of a website to make sure that users can find and understand the content.

For usability testing to be most effective, users should be members of the target audience, and testing should be repeated as the content evolves.

At the start of the project, users can complete card sorting or tree testing exercises to help you structure content in a way that makes sense to users. When you have a draft or a prototype, you can test it directly with users. It’s a good idea to include an actual content project in user testing, so that you can get feedback on the clarity and usefulness of the content.

Create traction

Of course, the message is always at the heart of effective communication. While thinking about push and pull can help shape your messages and products, in most cases, you are trying to say things to your audience.

The easiest way to create attraction is to tell the audience why the information is important.

For example, the opening sentence of this article tells you why push vs pull is important – it’s about effective communication. Hidden within that opening sentence is the author who says, “You should read this article because it is going to tell you something that will help you with your job.”

Tell your audience why the information is important. It is often about how the information relates to them or something close to their hearts: family or community, health, small business, environment, etc.

Acquire help

If you want to improve your content, help is available:

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Helping businesses optimize their websites and mobile applications | MIT News https://chargersnflofficialonline.com/helping-businesses-optimize-their-websites-and-mobile-applications-mit-news/ https://chargersnflofficialonline.com/helping-businesses-optimize-their-websites-and-mobile-applications-mit-news/#respond Tue, 24 Aug 2021 04:00:00 +0000 https://chargersnflofficialonline.com/helping-businesses-optimize-their-websites-and-mobile-applications-mit-news/ Creating a good customer experience increasingly means creating a good digital experience. But metrics like pageviews and clicks offer limited insight into the extent to which customers actually like a digital product. This is the problem solved by the digital optimization company Amplitude. Amplitude gives businesses a clearer picture of how users interact with their […]]]>

Creating a good customer experience increasingly means creating a good digital experience. But metrics like pageviews and clicks offer limited insight into the extent to which customers actually like a digital product.

This is the problem solved by the digital optimization company Amplitude. Amplitude gives businesses a clearer picture of how users interact with their digital products to help them understand exactly which features to promote or improve.

“It’s about using product data to drive your business,” says Amplitude CEO Spenser Skates ’10, who co-founded the company with Curtis Liu ’10 and University of Jeffrey Wang. Stanford. “Mobile apps and websites are really complex. The average app or website will have thousands of things you can do with it. The question is, how do you know which of these things lead to a great user experience and which parts are really frustrating for users. “

Amplitude’s database can aggregate millions of details about user behavior in an app or website and allow customers to explore that information without the need for data science degrees.

“It provides an interface for very simple and accessible ways to examine your data, understand your data and ask questions about that data,” Skates explains.

Amplitude, which recently announced its IPO, already helps 23 of the 100 largest companies in the United States. Customers include media companies like NBC, tech companies like Twitter, and retail companies like Walmart.

“Our platform helps businesses understand how people use their apps and websites so they can build better versions of their products,” Skates explains. “It’s about creating a really compelling product. “

Learn entrepreneurship

The founders say their years at MIT have been some of the best of their lives. Skates and Liu were undergraduates from 2006 to 2010. Skates majored in bioengineering while Liu majored in math, electrical engineering, and computer science. The two first met as opponents during MIT’s Battlecode competition, in which students use artificial intelligence algorithms to control teams of robots that compete in a strategy game against them. other teams. The following year, they team up.

“There are a lot of parallels between what you try to do in Battlecode and what you need to do when starting a startup,” says Liu. “You have limited resources, limited time, and you are trying to achieve a goal. What we found was trying a lot of different things, pitching our ideas and testing them with real data, which really helped us focus on the things that really mattered. This method of iteration and continuous improvement laid the foundation for our approach to construction products and startups.

Liu and Skates then entered MIT’s $ 100,000 entrepreneurship competition with an idea for a cloud-based music streaming service. After graduation, Skates started working in finance and Liu got a job at Google, but they continued to pursue side-start ideas, including a website for alumni to see where their students were. Classmates met and a market to find photographers.

A year after graduation, the founders decided to quit their jobs and work full time at a startup. Skates moved into Liu’s apartment in San Francisco, setting up a mattress on the floor, and they started working on a project that became Sonalight, a voice recognition app. As part of the project, the founders built an internal system to understand where users got stuck in the app and which features were used the most.

Despite over 100,000 downloads, the founders decided Sonalight was a bit too early for its time and began to think their analytics feature might be of use to other businesses. They spoke to around 30 different product teams to learn more about what companies expect from their digital analytics. Amplitude was officially founded in 2012.

Amplitude brings together precise details about the use of digital products, analyzing individual features and actions to give customers a better overview of how their products are being used. Using data from Amplitude’s intuitive, codeless interface, customers can make strategic decisions like launching a feature or changing distribution channels.

The platform is designed to alleviate the bottlenecks that arise when executives, product teams, salespeople and marketers want to answer questions about customer experience or behavior, but need the help. ‘data science team to calculate the numbers for them.

“It’s a very collaborative interface to encourage customers to work together to understand how users interact with their apps,” Skates explains.

Amplitude’s database also uses machine learning to segment users, predict user outcomes, and uncover new correlations. Earlier this year, the company unveiled a service called Recommend that helps businesses create personalized user experiences across their platform in minutes. The service goes beyond demographics to personalize customer experiences based on what users have done or seen before in the product.

“We are very concerned about the protection of privacy,” says Skates. “Many analytics companies will resell your data to third parties or use it for advertising purposes. We don’t do any of that. We are only here to provide product information to our customers. We don’t use data to track you around the web. Everyone expects Netflix to use data on what you’ve already watched to recommend what to watch next. This is indeed what we are helping other companies to do.

Optimizing digital experiences

The mission of Calm meditation app is to help users develop habits that improve their mental well-being. Using Amplitude, the company learned that people use the app more often to sleep better and reduce stress. The information helped the Calm team double down on content focused on these goals, launching ‘sleep stories’ to help users relax at the end of each day, and adding content on the relief of pain. anxiety and relaxation. Sleep stories are now Calm’s most popular type of content, and Calm has quickly grown to millions of people around the world.

Calm’s story shows the power of letting user behavior drive product decisions. Amplitude has also helped online fundraising site GoFundMe increase donations by showing users more compelling campaigns and exercise bike company Peloton has realized the importance of social features like rankings.

Going forward, the founders believe Amplitude’s platform will continue to help businesses adapt to an increasingly digital world in which users expect more compelling and personalized experiences.

“If you think about the online experience for businesses today compared to 10 years ago, now [digital] is the primary point of contact, whether you are a media company delivering content, a retail company or a finance company, ”Skates explains. “It will only continue. This is where we are trying to help.


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Why global brands are investing in the DTC strategy https://chargersnflofficialonline.com/why-global-brands-are-investing-in-the-dtc-strategy/ https://chargersnflofficialonline.com/why-global-brands-are-investing-in-the-dtc-strategy/#respond Mon, 09 Aug 2021 14:10:32 +0000 https://chargersnflofficialonline.com/why-global-brands-are-investing-in-the-dtc-strategy/ DTC is back in fashion Research the top retail trends for 2021; you will find that direct-to-consumer delivery (DTC) appears in almost all relevant results. How can this be, you will ask yourself, given that people have been selling direct for centuries? What it means to sell direct has undergone many transformations over the years. […]]]>

DTC is back in fashion

Research the top retail trends for 2021; you will find that direct-to-consumer delivery (DTC) appears in almost all relevant results.

How can this be, you will ask yourself, given that people have been selling direct for centuries? What it means to sell direct has undergone many transformations over the years. The latest transformation is happening right now as retailers invest in the DTC strategy not only to supplement sales revenue, but to build a global brand. Understanding the motivations behind this change is crucial for retailers in order to fully capitalize on the potential offered by DTC.

20 years ago DTC looked very different

The term DTC is a misnomer because it does not encompass all types of direct selling. If you took your cart on wheels to sell potatoes at the Old Spitalfields Market in 18th century London, for example, you weren’t a DTC brand.

DTC specifically refers to a type of business in which the customer purchases directly from a retailer’s website or app. The term originated in the 1990s, when the internet was at its peak and retailers suddenly found themselves with the means to sell to customers around the world at a lower cost.

DTC has become popular as a democratic and modern form of commerce. Retailers could build a website with an integrated e-commerce platform and sell to customers without convincing a wholesaler, online marketplace, or specialty distributor that a product is worthy of their assortment. It was this ease of access, along with minimal time to market, that made DTC a popular channel for startups in its early days. Besides cheap social media ads and an abundance of venture capital, small businesses could be launching and growing at an unprecedented rate with DTC trading.

For a while, the model was consistent: Companies would go out with a minimal product offering (sometimes even a single product), nurture a small community of loyal followers, then scale the business with social media ads. . Today, many startups that had thrived are facing soaring prices for social media ads and the steadily decelerating Instagram follower count that accompanies market saturation. Even when a business is ahead of the competition, there is a limit to its ability to scale when it relies solely on web-only retail. For now, these companies are at an impasse.

The current DTC landscape is changing

Rather than remaining the hallmark of web-only startups, DTC has now entered the mainstream, and there are two main motivations behind this change.

The first is the COVID-19 pandemic, which has seen established retailers – especially those that once relied heavily or exclusively on physical sales – invest in the DTC strategy. With the closure of physical stores pushing unprecedented numbers of consumers to shop online, mainstream retailers have quickly found e-commerce a high priority. Online shopping and pick-up services (BOPIS), for example, saw year-over-year growth in 2020 of 28% in February compared to 18% in January, according to an Adobe study. Analytics. While many retailers viewed these initiatives as a temporary fix, the growing popularity of digital retail experiences has encouraged many retailers to continue these investments in e-commerce platforms.

The second, and most promising, is the growing interest of global retailers in the potential of a DTC strategy to strengthen their brand image and protect it from dilution. The more a business grows, the more difficult it can be to maintain consistency in the brand’s message, as each additional third-party distributor means additional brand fragmentation and more room for inequality in the customer experience. Retailers have limited oversight or control over product descriptions, delivery times, or customer service provided by third parties. Since channel partners will never put as much effort into defending a retailer’s brand as the retailer itself, investing in a DTC strategy is the best step retailers can take to ensure that ‘they present the brand on their own terms.

An online presence is increasingly important

More than ever, consumers are doing their homework before they buy. 63% of shoppers now research a brand online before making a purchase, according to Think With Google. If they can’t find the information they’re looking for, 72% would buy elsewhere, according to an Akeneo study. Consumers can’t risk buying from retailers they don’t know much about, especially during the COVID-19 pandemic.

Having a branded website that provides consumers with the information they need to make an informed decision is the best way to allay these concerns. Even the most basic DTC strategy that primarily focuses on the e-commerce solution can provide consumers with a level of information that is not available anywhere else. Product guides, FAQs, and size guides are just a few examples of services that help consumers make sure a product is right for them. In the fashion retail trade, some companies go further by offering consumers the possibility of seeing the same product on models of different body types.

One of the most common reasons consumers deter from shopping online during the pandemic is the inability to touch items as they would in-store. By providing consumers with as much information as possible about each product, retailers can gain the trust of consumers. For confined consumers, being able to trust a retailer to deliver on their promises is essential. Half of those polled in an Edelman study agree with the statement: “In this time of crisis, I am turning more and more to brands that I am absolutely sure I can trust” (52% in the UK United, 51% in France and 48% in Germany). It is no longer enough to suspect that a retailer is trustworthy; consumers want absolute certainty.

Besides product information, consumers also want to know the brands they buy from. A brand’s mission, purpose and attitude towards corporate social responsibility are now key criteria for changing consumer decision-making models. Consumers of all generations are willing to spend more money on products they believe protect the environment, defend workers’ rights and protect inclusiveness, according to a McKinsey report. If they feel that brands are neglecting their social and environmental responsibilities, it is now very likely that consumers will avoid buying from them. In fact, Edelman reported that 71% of consumers would lose trust in a brand forever if it put profits before people.

It’s all in the brand

The most successful DTC strategy doesn’t start with an ecommerce solution and in hindsight fashion a website around it. A successful DTC strategy sells its brand as rigorously as its products. While the e-commerce solution is often only one of many potential revenue streams, the company’s website is the home of the brand.

Here are some ways that retailers can strengthen their brand through DTC:

  • Clearly communicate your brand values ​​and consider including sections on sustainability, social responsibility and inclusive practices, as well as information on the company’s response to COVID-19.

  • Explore your brand issues in a blog and feature guest editors whose values ​​match yours.

  • Let consumers know your brand cares about their experience by ensuring consistent customer service, responding directly to customer reviews, and sending customer feedback surveys.

  • Excite consumers with special promotions, subscription sales, product bundles, flash sales, free shipping, and freebies.

  • Personalize the customer experience, for example by designing your own products and building your own offerings.

  • Reduce friction as much as possible by allowing customers to create an account that records their shipping and payment information.

  • Reward your most loyal customers with membership programs that provide members with special benefits, such as pre-sale access and exclusive discounts.

  • Offer online activities that complement your brand, such as expert makeup tutorials and yoga classes.

  • Boost customer affiliation with your brand with a community page that explores customer stories, brand ambassadors, and events.

Rather than a way to supplement sales revenue, big brands should invest in the DTC strategy to create a brand that customers find so exhilarating that it drives sales across all channels.

The DTC strategy of the future

For some retailers, the company’s website is just a digital asset in the DTC strategy.

Over the next few years, we will likely see an increase in the number of retailers offering retail apps for mobile and smart home / smart clothing. Rather than just providing mobile-friendly versions of the website, the best retail apps offer app-exclusive experiences. They increase digital channels while creating entirely new consumer experiences.

Retail apps operate knowing that customer loyalty increases with brand engagement. In food and beverage retail, apps can let you order your food at the table, open a digital supermarket card, or receive special offers via notifications when you walk past items in the store. . In household items, these could be apps with built-in VR functionality that let you see what objects in your home would look like. In sportswear, it could be a training application, like those offered by Nike and Adidas. Retail apps have the potential to boost brand engagement in all markets when used as part of a DTC strategy.

If you are considering investing in a DTC strategy, look for an upcoming article with tips on how to properly manage your DTC channels.


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2 million dehumidifiers sold at Costco, Walmart recalled due to fire hazard – Pasadena Star News https://chargersnflofficialonline.com/2-million-dehumidifiers-sold-at-costco-walmart-recalled-due-to-fire-hazard-pasadena-star-news/ https://chargersnflofficialonline.com/2-million-dehumidifiers-sold-at-costco-walmart-recalled-due-to-fire-hazard-pasadena-star-news/#respond Fri, 06 Aug 2021 23:10:49 +0000 https://chargersnflofficialonline.com/2-million-dehumidifiers-sold-at-costco-walmart-recalled-due-to-fire-hazard-pasadena-star-news/ The Consumer Product Safety Commission says approximately 2 million dehumidifiers made by New Widetech are being recalled in the United States because they can overheat and catch fire, posing fire and burn hazards. The recall also includes approximately 380,000 dehumidifiers in Canada and approximately 25,000 in Mexico. New Widetech is aware of 107 incidents of […]]]>

The Consumer Product Safety Commission says approximately 2 million dehumidifiers made by New Widetech are being recalled in the United States because they can overheat and catch fire, posing fire and burn hazards.

The recall also includes approximately 380,000 dehumidifiers in Canada and approximately 25,000 in Mexico.

New Widetech is aware of 107 incidents of overheating and / or fires of the recalled dehumidifiers, resulting in property damage of approximately $ 17 million. No injuries were reported.

The dehumidifiers were sold at Lowe’s, Costco, Walmart, Menards and other retailers in the United States from February 2009 to August 2017 for between $ 120 and $ 430.

Dehumidifiers affected are 25, 30, 35, 45, 50, 60, 65, 70 and 74 quart dehumidifiers bearing brands such as AeonAir, Amana, ArcticAire (Danby), Classic (Danby / Home Hardware Stores), Commercial Cool , Danby, Danby Designer, Danby Premiere, De’Longhi, Edgestar, Friedrich, Generations (Danby), Haier, Honeywell (JMATEK / AirTek), Idylis, Ivation, perfect aire, SuperClima, Whirlpool, and Whynter.

The brand name, model number and pint capacity are printed on the nameplate sticker on the back of the dehumidifier.

Consumers should stop using dehumidifiers immediately and contact New Widetech for a refund. The refund amount will be prorated based on the age of the dehumidifier.

Consumers can contact New Widetech toll-free at 877-251-1512 8 a.m. to 7 p.m. ET Monday through Friday, or online at www.recallrtr.com/nwtdehumidifier or http://www.newwidetech.com/en/ and click on “Recall Information” at the bottom of the page for more information.


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