Shopping Search Engine – Chargers NFL Official Online http://chargersnflofficialonline.com/ Fri, 17 Sep 2021 19:00:00 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://chargersnflofficialonline.com/wp-content/uploads/2021/06/icon-6.png Shopping Search Engine – Chargers NFL Official Online http://chargersnflofficialonline.com/ 32 32 8 tips small businesses can use to increase website traffic and sales https://chargersnflofficialonline.com/8-tips-small-businesses-can-use-to-increase-website-traffic-and-sales/ https://chargersnflofficialonline.com/8-tips-small-businesses-can-use-to-increase-website-traffic-and-sales/#respond Fri, 17 Sep 2021 19:00:00 +0000 https://chargersnflofficialonline.com/8-tips-small-businesses-can-use-to-increase-website-traffic-and-sales/ Opinions expressed by Contractor the contributors are theirs. You are reading Entrepreneur United States, an international Entrepreneur Media franchise. SEO management for small businesses can be even more critical than SEO for big brands competing for a top place in the SERPs. Since this is the case, the ideal approach is to focus on organic […]]]>

Opinions expressed by Contractor the contributors are theirs.

You are reading Entrepreneur United States, an international Entrepreneur Media franchise.

SEO management for small businesses can be even more critical than SEO for big brands competing for a top place in the SERPs. Since this is the case, the ideal approach is to focus on organic ranking hacks that would increase your website traffic and sales.

Here are eight tips that will improve SEO for your small business.

1. Optimize your website for SEO

If your website is not well optimized for on-page SEO, it will be much more difficult to position it correctly for the terms you want to rank for in the search results.

What does on-page SEO mean? Focus your attention on the following checklist:

  • Use an appropriate server

  • Use the right domain

  • Enable HTTPS

  • Provide encryption

  • Make sure all your links are HTTPS

  • Make sure there is only one searchable version

  • Configure authenticated emails

  • Configure analysis

  • Manage broken links

  • Test and remove irrelevant content

  • Enable data caching, modification and compression

  • Check for potential index blocks

  • Register your site in the Google Search Console webmaster tool

  • Link and share on social networks

2. Create a content strategy for your small and medium business (SME)

For content to maximize the SEO impact of your SME, it is essential to set a goal of delivering quality content (i.e. tangible value for the user). In the case of small businesses, the need to add value with your content is enormous.

Put yourself in your target audience’s shoes and answer their questions, concerns, and doubts with your how-to guides, helpful videos, in-depth ebooks, and everything else that goes into a successful content strategy.

3. Choose and target specific keywords

To effectively position your small business website, it is crucial to stand out from the competition.

Large companies like Tripadvisor can afford to target generic keywords like “travel” and easily forget more specific ones without any problem. This is not the case for small businesses. Small businesses should opt for longer tail and more specific keywords.

Following the lead of the travel industry, you can create content on specific routes that target particular keywords, such as “lovely California towns to visit with kids.” You can also generate some valuable information for the traveling user, such as “vintage fashion boutiques in New York”, or bet on exclusive content such as “interviews with chefs from the best restaurants in Paris”.

Large companies often prefer not to compare themselves to the competition. But when we talk about SEO strategy for small businesses, competitive analysis can be very helpful in learning more about the industry itself and what your audience expects from you. Take a look at your competitor’s keywords for inspiration, match or surpass them. From there, create your own keyword study to build your content plan.

Related: How to identify the best long tail keywords

4. Get active and passive links

Besides adding value to the user, creating quality content will help you passively generate links.

To stand out and grab attention to get shares and links, you can include various formats such as media, infographics, podcasts, interviews, tutorials, and guest posts in your content strategy. There are also many opportunities to improve the positioning offered by link building or active link generation.

Some link building ideas for small businesses include press releases, business directories, and generating guest content on third party blogs.

However, not all links are ideal. To focus on:

  • Links from websites related to your site’s theme and keywords. And of course, the higher the authority of the website, the better.

  • Links that point to your website in a natural way, providing useful information to the user.

  • Links that happen because your content is worth it. Pay close attention to the content you generate and think viral; in short, create engaging content that others want to share.

Also, don’t forget to put in place an appropriate internal networking strategy.

5. Launch a local SEO strategy

SEO for small businesses with a head office becomes more robust if it includes a local positioning strategy i.e. keyword and location. This powerful tool will bring traffic to your store because the users doing this type of research are interested in a specific product or service and want to acquire it in a particular location.

Local positioning strategies are heavily reliant on the Google My Business tool, so don’t forget to create your GMB account.

Related: Local SEO, refined for today and tomorrow

6. Avoid traffic losses with all your might

SEO depends on many variables, and knowing them well is essential in order to analyze them and track updates and changes. You might not be able to keep up with all algorithm updates, but there should be someone who can.

Failing to keep track of all changes in Google’s algorithm (and tweaking your website accordingly) can lead to a significant drop in traffic.

7. Stay on top of new SEO strategies for small businesses

To compete with the big guys, you can’t leave your SEO strategy stuck in the past; it should always be fresh and adapted to possible changes in search engine algorithms and new trends.

Don’t shy away from trends like local SEO, voice or image searches, Amazon and Google Shopping ranking, or any other SEO tool available that you could use to boost your business, like Google Trends.

Related: 7 Ways To Use Google Trends For SEO

8. Leave your SEO strategy in good hands.

Can you call yourself an SEO expert? Probably not. As mentioned earlier, you need someone to monitor all the changes and updates within Google’s algorithm. The same goes for having a professional who manages all of your SEO efforts.

Even if your business is small, you can only benefit in the long run from employing an SEO specialist. With remote working, you can complete online hiring and outsource this task properly at no additional cost to employees.


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Searchen Networks® Announces Partnership with accessiBe for Web Development Compliance with U.S. Disability Act (ADA) https://chargersnflofficialonline.com/searchen-networks-announces-partnership-with-accessibe-for-web-development-compliance-with-u-s-disability-act-ada/ https://chargersnflofficialonline.com/searchen-networks-announces-partnership-with-accessibe-for-web-development-compliance-with-u-s-disability-act-ada/#respond Thu, 16 Sep 2021 22:33:00 +0000 https://chargersnflofficialonline.com/searchen-networks-announces-partnership-with-accessibe-for-web-development-compliance-with-u-s-disability-act-ada/ WEST PALM BEACH, FL – Internet Marketing Services Inc. (SEARCHEN NETWORKS®]a leading provider of search engine marketing solutions, today announced a partnership with to access, the # 1 web accessibility solution for U.S. Disability Act (ADA) and Web Content Accessibility Guidelines (WCAG) compliance. With accessiBe, SEARCHEN NETWORKS® offers an efficient and inexpensive way to help […]]]>

WEST PALM BEACH, FL – Internet Marketing Services Inc. (SEARCHEN NETWORKS®]a leading provider of search engine marketing solutions, today announced a partnership with to access, the # 1 web accessibility solution for U.S. Disability Act (ADA) and Web Content Accessibility Guidelines (WCAG) compliance. With accessiBe, SEARCHEN NETWORKS® offers an efficient and inexpensive way to help customers maintain ADA compliance online.

In recent months, more consumers than ever are shopping online. With the increase in online shopping, ensuring that e-commerce sites are fully accessible to people with disabilities is becoming increasingly important for retailers. Website accessibility not only legally protects online businesses, it also improves business reputation and boosts sales by enabling retailers to serve people with a wide range of buyers who need additional assistance. .

“With more customers shopping online, our goal was to find a solution that allows our retail customers to comply and continue to comply no matter how many changes they make to their sites. , without any additional effort on their part. accessiBe provides exactly that. The solution is easy to implement, affordable, and helps online retailers mitigate the risk of lawsuits. But more importantly, it enables our customers to provide a better online shopping experience for people with disabilities. “- said John Colascione, CEO.

About accessiBe: The founders of accessiBe are veterans of software and web marketing agencies and began work on the project in 2016 when laws and legislation that required the promotion of web accessibility began to take hold. spread. Starting in 2019, the company expanded its reach to the United States and other countries following strong customer demand. For more information visit https://www.accessibe.com.

Internet Marketing Services Inc., part of SEARCHEN NETWORKS®, is an Internet marketing company specializing in search engine optimization and search engine marketing services backed by expert and immediate technical support, including offsite server administration, web hosting and a variety of on-demand webmasters. services, now including web accessibility and compliance with the United States Disability Act (ADA) and Web Content Accessibility Guidelines (WCAG).

For more information visit:https://www.internetmarketingservices.com Where https://www.searchen.com

Contact information:

Jean Colascione

Chief Executive Officer

Internet Marketing Services Inc.

515 North Flagler Drive, Suite P-300

West Palm Beach, Florida 33401

united states of america

https://www.internetmarketingservices.com

https://www.registeryourdomains.com

Part of SEARCHEN NETWORKS®

(561) 370-7366

Key words: , , , , , , , , ,

See the campaign: https://www.tldbrokerage.com/Key words:Financial content, Google News, PR-Wirein, IPS, Menafn, Reported hours, ICN internal distribution, Extended distribution, English


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Increased media wealth enables greater e-commerce efficiency – Punit Sindhwani https://chargersnflofficialonline.com/increased-media-wealth-enables-greater-e-commerce-efficiency-punit-sindhwani/ https://chargersnflofficialonline.com/increased-media-wealth-enables-greater-e-commerce-efficiency-punit-sindhwani/#respond Thu, 16 Sep 2021 06:14:25 +0000 https://chargersnflofficialonline.com/increased-media-wealth-enables-greater-e-commerce-efficiency-punit-sindhwani/ No matter what product category you are selling, rich media content is inevitably part of your marketing strategy. Creating and sharing valuable content builds trust and establishes a reputation with potential and existing buyers. With the increase in Internet penetration, consumers today are making decisions based on information gathered from digital sources that vary in […]]]>

No matter what product category you are selling, rich media content is inevitably part of your marketing strategy. Creating and sharing valuable content builds trust and establishes a reputation with potential and existing buyers.

With the increase in Internet penetration, consumers today are making decisions based on information gathered from digital sources that vary in depth of medium. Some are rich in media; these include video and audio components, while others are lightweight and consist of text only. Improving media richness not only lowers the cost of finding information, but also increases the number of options that consumers consider when making their choices.

The average time for a customer to scroll through e-commerce platforms is 9.5 minutes; this includes their research to buy. Creating effective strategies that include analyzing customer behavior and generating relevant e-commerce-specific content enhancements can be a solution to getting you to the top of customer research. When customer engagement improves, you’ll bring traffic to your product pages, increase your search visibility, and help you move up the ranks in product search rankings. Now we know why it is important to hold a customer’s attention, but the question is, how do you do it?

• Optimize featured images, mobile optimized layouts, product titles and slogans to help you grab the attention of customers.

• Product images are the first thing customers see. It is a potential opportunity to grab the attention of customers and allow brands to showcase their products.

• Keyword research plays a key role. When customers use specific keywords to search for products, it shows that they are ready to buy, and when the keywords and related products are aligned correctly, you can not only improve the search results ranking of the brand, but also the conversion rates.

• Keyword optimization is crucial for ranking because if a customer searches for a specific keyword and the product does not contain that specific keyword, the product will not appear in search results.

• The keyword offering includes 4 categories of terms: generic, related, branded and competitive. With in-depth research and analysis, bid with relevant terms and keep customers in mind. It will help your brand to improve its ranking by matching your products to keywords.

How does content optimization contribute to brand awareness and customer loyalty?

To gain a foothold on e-commerce platforms, brands must have optimized content to attract customers.

Content optimization is the process of improving your content to help search engine algorithms rank your products higher. When you focus on optimizing your content using SEO and related keywords, you will get more views, increase search rankings, conversion rates, and sales.

Strategy

1. Combines product titles and descriptions with the most searched keywords.

Product titles play a vital role in product research. Matching the title with the right keywords can help you rank at the top of the product page. To increase organic search visibility, include all of the major product features in your headline.

Product descriptions and bullet points provide a clear picture of the product. The more relevant the keywords on the page, the easier it is for customers to search for your product, which leads to higher product rankings.

2. A + content optimization

A + content attracts customers with its creative design of infographics, images, videos, unique product descriptions and banner designs. With A + content, the conversion rate has been shown to increase by 10% (Rankin, nd). Make the shopping experience engaging for customers, resulting in higher product discovery rates and more pageviews. As customers browse the product page, A + or enhanced content can help them understand the product and make an informed decision.

3. Brand store optimization

Create a branded store for customers to see the brand journey.The platform is full of products, providing the opportunity to differentiate yourself from competing brands. They can link sponsored ads to brand name stores to increase conversion rates. Include creative banners and templates that let you connect with customers.

Optimized the brand’s store and made it visually appealing using the injection of images and text to drive traffic.

Amazon offers some exciting add-ons like ‘shopping mod’, which gives the consumer a simple option to add the product directly to the cart from a banner / image. Sellers can now add a description to products and place it right above images, which will be useful for SEO as it improves the discoverability of your products.

4. Image optimization

When customers land on a product page, images are the first product that attracts them; their optimization becomes an integral part of conversion and engagement. The main purpose of the image is to help people visualize the product. Using high-quality, mobile-ready images will attract customers and influence their purchasing decisions. Ultimately, this will drive significant traffic to your page and increase your brand’s search results visibility and eventually your sales.

Lifestyle pictures help make connections. This type of image is generally used to enhance beauty and show the consumer’s point of view on the product. The customer cannot touch or smell the product, but it helps to attract the customer visually. Regarding search rankings, brands should add close-up packaging images / photos of the product packaging, which provide information about the product’s ingredients and their benefits, because even if customers don’t not buy, they can return the product to visit the product page. , Increase your visibility and increase your chances of ranking first.

Brands can use additional images to provide customers with a 360-degree view of the product. View product attributes and PVU. The visual display of the unique characteristics of the product will attract attention and improve.

No matter what product category you are selling, rich media content is inevitably part of your marketing strategy. Creating and sharing valuable content builds trust and establishes a reputation with potential and existing buyers. It also keeps buyers engaged, giving them something to share with others.


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58% of consumers are influenced by the social aspect of a brand https://chargersnflofficialonline.com/58-of-consumers-are-influenced-by-the-social-aspect-of-a-brand/ https://chargersnflofficialonline.com/58-of-consumers-are-influenced-by-the-social-aspect-of-a-brand/#respond Tue, 14 Sep 2021 14:00:00 +0000 https://chargersnflofficialonline.com/58-of-consumers-are-influenced-by-the-social-aspect-of-a-brand/ AUSTIN, Texas, September 14, 2021 (GLOBE NEWSWIRE) – Today Jungle Scout, the leading all-in-one selling platform on Amazon, released its Q3 2021 Consumer Trends Report, a Quarterly survey of 1,100 U.S. consumers that reveals how social media and technology continue to drive consumer purchases, especially among younger shoppers. Key information includes: 40% of consumers search […]]]>

AUSTIN, Texas, September 14, 2021 (GLOBE NEWSWIRE) – Today Jungle Scout, the leading all-in-one selling platform on Amazon, released its Q3 2021 Consumer Trends Report, a Quarterly survey of 1,100 U.S. consumers that reveals how social media and technology continue to drive consumer purchases, especially among younger shoppers.

Key information includes:

40% of consumers search for products to buy on social media.

  • While 65% of all consumers start their shopping search online on Amazon and 47% on a search engine like Google, many also buy directly from social media: 30% on Facebook, 21% on Instagram and 13% on TikTok.
  • However, among consumers aged 18-24, 35% buy from Facebook, 44% from Instagram, and 33% from TikTok.

Consumers are looking for greater accountability and transparency from the brands they follow.

  • 58% of consumers say that a brand’s social activism has an impact on their impression of a brand, including purchasing decisions.
  • The most influential brand activism attributes are: employee treatment (63% of consumers say it influences their purchase), transparent policies (60%), locally sourced products (56%) and environmentally friendly brands (56%).

“Brands continue to gain visibility and influence buyer behavior across new channels and online platforms,” said Greg Mercer, Founder and CEO of Jungle Scout. “Advertising, social media campaigns and influencer partnerships are easier to follow and more effective than ever. “

Other information in the Jungle Scout Third Quarter Consumer Trends Report includes:

  • Consumer spending: 32% of consumers say they will reduce their overall spending until 2021; only 19% will increase spending; 50% will continue to spend the same.
  • Major Retail Stores and Websites: Almost as many shoppers (63%) have purchased from a physical Walmart store as they have purchased from Amazon.com (65%) in the past three months.
  • Products in demand: The holiday season starts early: 31% of consumers will start their holiday shopping before Halloween and more than half before Thanksgiving.

About the report

Between August 6 and 9, 2021, Jungle Scout conducted an anonymous survey of a panel of 1,100 American consumers on their purchasing preferences and behaviors. Respondents represent all states in the United States, all genders, and ages 18 to 75 and over, as well as all types of jobs and different income levels.

About Jungle Scout

Jungle scout is the leading all-in-one selling platform on Amazon, with Amazon annual revenue of nearly $ 22 billion. Founded in 2015 as Amazon’s premier product finder, Jungle Scout today offers a comprehensive suite of industry-leading business management solutions and powerful market intelligence resources to help entrepreneurs and brands. to manage their e-commerce activities. Jungle Scout is headquartered in Austin, Texas, and supports 10 global Amazon markets.

Media contact
Molly burke
Media strategist
press@junglescout.com

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Image 1: Jungle Scout

Jungle Scout is the leading all-in-one platform for selling on Amazon with a focus on ecommerce data insights. We support Amazon’s $ 22 billion annual revenue.

Image 2: Third Quarter 2021 Consumer Trends Report

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1DigitalⓇ PPC management services are perfect https://chargersnflofficialonline.com/1digital%e2%93%a1-ppc-management-services-are-perfect/ https://chargersnflofficialonline.com/1digital%e2%93%a1-ppc-management-services-are-perfect/#respond Fri, 10 Sep 2021 17:00:00 +0000 https://chargersnflofficialonline.com/1digital%e2%93%a1-ppc-management-services-are-perfect/ MIAMI, September 10, 2021 (GLOBE NEWSWIRE) – Although the concept of paid search marketing is very simple, the effectiveness it can have on the long-term growth potential of an e-commerce website should not not be underestimated. Some companies rely heavily on their E-commerce PPC services generate new sources of income with each passing season or […]]]>

MIAMI, September 10, 2021 (GLOBE NEWSWIRE) – Although the concept of paid search marketing is very simple, the effectiveness it can have on the long-term growth potential of an e-commerce website should not not be underestimated. Some companies rely heavily on their E-commerce PPC services generate new sources of income with each passing season or trend.

Pay-per-click advertising, or PPC, collectively refers to a group of many different ad types in which an e-commerce business effectively bids or “buys” specific keywords and then creates one of various types of ads. ‘ads to fill a viewer’s screen. according to a series of managed criteria. When an Internet user clicks on the ad, the advertiser pays the price; therefore, pay-per-click.

There are many types of PPC ads and eCommerce PPC campaigns. The classic PPC advertising campaign revolves around search ads; these are the ads that populate the top of the search results pages based on the search query. The advertiser bids on the keywords associated with the search, and if certain applicable criteria are met, then the ads will appear at the top of search engine results pages. Considering the fact that the top three listings of search results generate the vast majority of clicks, these are very interesting positions to occupy, especially for competitive keywords.

Search ads aren’t the only PPC ad format available to businesses in the modern e-commerce marketplace. There are also display ads, shopping ads, and video ads. Additionally, companies like Amazon, and even some social media platforms like Facebook and Instagram, also host their own ad management systems. For businesses with a large social media audience, the best PPC strategies may involve Instagram or Facebook ads.

Due to the resources that should be allocated to a Management of e-commerce PPCs strategy to maximize return on investment while maximizing quality scores, many online businesses find it in their best interest to partner with a E-commerce PPC service supplier to perform the preliminary research, implement the advertising campaign and perform continuous and continuous optimizations that will generate the best results.

1 digital?? Agency has been a leading provider of digital marketing services since its inception in 2012 and offers its clients highly optimized PPC management strategies. Their PPC management services involve research, planning, and implementation, as we make continuous ad content, landing page, and strategy optimizations, adjusting targeting by device, demographic, geographic, and even hourly, in addition to remarketing and A / B testing, if applicable.

For ecommerce businesses looking for a cost effective solution to generate revenue associated with more competitive keywords while investing in E-commerce referencing for long-term success, Ecommerce PPC Management Services are some of the most lucrative opportunities. To learn more about their services or to seek their help with a E-commerce PPC audit, please visit their website, 1DigitalAgency.com, or contact them directly, at info@1digitalagency.com or at 888-982-8269.

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Three millennials share their top financial tips for saving money https://chargersnflofficialonline.com/three-millennials-share-their-top-financial-tips-for-saving-money/ https://chargersnflofficialonline.com/three-millennials-share-their-top-financial-tips-for-saving-money/#respond Tue, 07 Sep 2021 18:14:38 +0000 https://chargersnflofficialonline.com/three-millennials-share-their-top-financial-tips-for-saving-money/ With a growing body of financial education available on social media or a quick visit to a search engine, it can be difficult to separate relevant advice from click traps, especially for young Canadians. With a growing body of financial education available on social media or a quick visit to a search engine, it can […]]]>

With a growing body of financial education available on social media or a quick visit to a search engine, it can be difficult to separate relevant advice from click traps, especially for young Canadians.

With a growing body of financial education available on social media or a quick visit to a search engine, it can be difficult to separate relevant advice from click traps, especially for young Canadians.

To find out what advice actually makes a difference to your bank account, The Canadian Press spoke to three millennials who offered the words of wisdom that worked for them.

Treat your credit card like your debit card

After reading David Bach’s book “The Automatic Millionaire,” Stefan Palios, a 29-year-old freelance writer and freelance coach in Windsor, Nova Scotia, began to treat his credit card like his debit card. using it only for necessary expenses and paying in full each month.

“When you know you have to pay off your credit card in full at the end of the month (or risk 20% compound interest) it becomes a good incentive not to be frivolous. Or, at least it was for me.” , did he declare. noted.

“I even paid my rent on my credit card, which not only gave me great rewards, but also a very, very good credit score,” he added, since his balance was paid monthly.

In early 2015, the then Palios owner began accepting credit card payments on RentMoola.

“You do charge a payment processing fee, but my rewards were slightly higher than the fee, so I still took advantage of it. The real reward for me, however, was flexibility. I didn’t have to make sure that the exact amount was in place. my bank account on the day of rent for withdrawal. “

“Plus, the flexibility of it all is so underestimated. It’s not just the rewards and the credit score. It’s the fact that I can buy what I need now and pay it off when my next paycheck arrives. This allowed me to continue to invest in my investments and buy in bulk, which resulted in significant savings. “

Palios makes sure he doesn’t overspend on his credit card by only charging for items like groceries that he knows he can pay back on his next check. the entire balance each month. “

Make saving a top priority by setting up automatic withdrawals

Jack Harding, 29-year-old managing partner at Diner Agency in Toronto, said the best advice he received was to treat savings and investments like your rent or mortgage – an absolute necessity.

Prior to this advice, he spent his 20s figuring out to the penny what he could and couldn’t spend each month and treated the rest of each month as an opportunity to splurge.

Her mindset changed after spending time following financial education channels on Instagram and YouTube.

“[Their advice] has totally changed my approach to finances, “he said.” I view savings as non-negotiable and have implemented automatic withdrawals to avoid the temptation. “

He decides how much to transfer by looking at his income and subtracting rent, food, and other necessities such as internet and telephone. “I made sure my savings were a much larger portion than my play money and treated it like I had no choice, hence the automatic withdrawals,” he said.

Reassess your relationship to material goods

Keagan Perlette, a 28-year-old freelance writer in Calgary, said self-help author Eckhart Tolle had inspired her to thrive in the beauty and joy that surrounded her, rather than in the material things. .

Instead of buying items that promise to improve her life, she’s more aware of the personal value of what she’s buying, she said. This advice was especially helpful to her when she was paying off her student debt and felt like she couldn’t have anything beautiful or frivolous in her life.

“Making discretionary purchases has become a slow and thoughtful process for me and it has really helped me curb impulse buying and… cultivate the patience to save for larger purchases or investments that will be well worth their price,” she declared.

She is saving to buy better quality items and wonders if the purchases will work in the long run.

“To make sure I’m spending my money on things that will bring me long-term joy, I ‘keep’ them somewhere, often on a Pinterest board or in an Instagram folder.”

Perlette pivoted to online shopping almost exclusively during the pandemic and now uses those digital spaces to admire beautiful items without taking them home.

“So many lifestyle items that I would love – from extra-beautiful linen sheets to Glossier makeup – really sell a story and an aesthetic,” Perlette said. Being in marketing has given her additional insight into how these narratives are crafted, she said.

“Sometimes it’s enough to immerse myself in a brand’s Instagram content enjoying the beauty of the items ‘in the store’ and leaving them there or finding other ways to bring that ambitious vibe into my life at lower cost.”

This report by The Canadian Press was first published on September 7, 2021.

Léa Golob, The Canadian Press


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Former Hyundai CMO Says Auto Brands Spend Too Much on TV https://chargersnflofficialonline.com/former-hyundai-cmo-says-auto-brands-spend-too-much-on-tv/ https://chargersnflofficialonline.com/former-hyundai-cmo-says-auto-brands-spend-too-much-on-tv/#respond Fri, 03 Sep 2021 19:21:59 +0000 https://chargersnflofficialonline.com/former-hyundai-cmo-says-auto-brands-spend-too-much-on-tv/ In the latest edition of Ad Age’s “Marketer’s Brief” podcast, Evans explains why Google isn’t effective. His arguments include findings detailed in a report by auto industry consultant Brian Pasch which concludes that dealerships do not effectively measure Google search ad results. Notably, Pasch argues that leads generated through search ads are often simple calls […]]]>

In the latest edition of Ad Age’s “Marketer’s Brief” podcast, Evans explains why Google isn’t effective. His arguments include findings detailed in a report by auto industry consultant Brian Pasch which concludes that dealerships do not effectively measure Google search ad results. Notably, Pasch argues that leads generated through search ads are often simple calls to a dealership for service requests, not calls about buying cars. “Google Ads generates a mix of sales and service buyers, with the most results converting for the service,” according to the report.

The result, Evans said, is that Google ads are overpriced and have “reduced the effectiveness of what you think you can do with Google on search and paid search engines today.” It’s just mind-blowing.

In response to a request from Ad Age regarding the report, Google said, “This report contains inaccurate statements. Our sales teams help auto agencies, dealerships and OEMs [automakers] Send relevant messages to large-scale car buyers and tie Google Ads investments to dealership business goals. We are dedicated to their continued success and provide immense resources, training and support to agencies that directly manage their clients’ campaigns and reports.

A Google representative referred to its “Dealer Guide,” which includes a case study showing that a Chevrolet dealer used the company’s Smart Bidding product to optimize spend, which resulted in an increase of 185 % of store visits.

What about the Super Bowl?

Evans’ advice to automakers and dealerships is to focus more advertising dollars on the people who actually buy cars. Television, he says, is generally not the place to do it. “If you really want to have a competitive advantage as a [auto brand], do marketing in front of the people who shop every day and make it a priority in the marketing mix. Don’t spend it all on TV, ”he says.

Cars.com launched Fuel in 2020, positioning the digital video advertising service as a better alternative to what it says is $ 9.7 billion spent on television advertising in the U.S. auto market. “More than 50% of US automotive advertising spend is on traditional untargeted television – well above the global industry average in all categories – even though consumers spend more time on TV. mobile devices than on traditional TV and consume content from various social platforms and streaming applications, ” Cars.com said at the time.

Of course, Evans spent a lot of money on TV while he was marketing director at Hyundai from 2015 to 2019 when he left for Cars.com. He says the television still works, if used properly. TV ads should “stay above the daily sales fray” and focus on inspiring people, he says. “Under the covers, you’re marketing like hell,” he says, referring to digital tactics that directly target people who actively buy cars.

Evans also still believes in Super Bowl commercials. “Every once in a while you have to be in front of everyone to give them your point of view – make them laugh, make them cry,” he says. “Not to mention that consumers all know that it takes large and fluctuating budgets to be [on the Super Bowl]. So if you have a big budget you have to be big enough that I want to pay attention. And so there is a certain “psychology” to… being there. “


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Jorge Zuiga Blanco explains how to attract new customers to an e-commerce business https://chargersnflofficialonline.com/jorge-zuiga-blanco-explains-how-to-attract-new-customers-to-an-e-commerce-business/ https://chargersnflofficialonline.com/jorge-zuiga-blanco-explains-how-to-attract-new-customers-to-an-e-commerce-business/#respond Tue, 31 Aug 2021 21:46:11 +0000 https://chargersnflofficialonline.com/jorge-zuiga-blanco-explains-how-to-attract-new-customers-to-an-e-commerce-business/ Currently, the internet offers many innovative options to help us visualize our brand or business. In this way, we will be able to retain our customers. However, attracting new customers can be a difficult task, but you need to be proactive. Jorge Zuiga Blanco, a successful entrepreneur from Costa Rica, explains how e-commerce businesses can […]]]>

Currently, the internet offers many innovative options to help us visualize our brand or business. In this way, we will be able to retain our customers. However, attracting new customers can be a difficult task, but you need to be proactive. Jorge Zuiga Blanco, a successful entrepreneur from Costa Rica, explains how e-commerce businesses can introduce effective strategies to attract new customers.

To run a business properly, it’s not enough to maintain and build loyalty. We must also be consistent in our objectives of attracting new customers. For this, it is essential to offer confidence, security and simplicity in the purchasing options. Certainly, certain elements are necessary for the process to be optimal. In view of this, it is important to study which options are best for you.

Nowadays, and thanks to the new technologies available, any online business must be present on several social platforms. Whatever type of audience or product you manage, Zuiga explains, through them we can promote the services on an ongoing basis. Even social media can be a big help when it comes to direct marketing, communication and sales campaigns.

For example, Instagram and Facebook are the most powerful networks to promote products. This is because they rely on the image as the main element. On the other hand, platforms like Twitter, LinkedIn and YouTube can also be used to achieve your goal. Of course, it will not be necessary to use all networks, only those that correspond to your market.

This point is linked to the first since proximity to the customer is essential. Our eCommerce must have a notebook that delivers quality content to our customers and visitors. The important thing is to put the user at the center and to offer him purchasing facilities. In addition, a blog will always help you position your site in the search engines.

The advantage of a blog is that it generates activity among users, since you provide information of interest that they can use or share. The content you provide may be varied; however, it is recommended that it be related to your industry. On the other hand, just as your textual content should be attractive and useful, visual content should also be of quality. You have to remember that images come in through the eyes, and in an e-commerce, photography is everything.

While social media is essential in any ecommerce business, marketing and positioning techniques are even more so. Zuiga states, You must select the keywords to get visibility on the Internet. In this case, it is important to be creative and different from your competition. Whether you use SEM (Search Engine Marketing) or SEO (Search Engine Optimization) techniques, your positioning must be effective.

If you want to be more successful, your customer service must be excellent. This is essential to create a buying climate that provokes action on the customer. Taking this into account, try to have different communication channels for your customers to contact you. Among the most important are mail, telephone, WhatsApp Business, the web or social networks. It is important to be clear about the answers and, above all, to be quick. Right now, the competition is fierce and your competition may get ahead of you without you realizing it.

The public likes to get things for free or at low cost. This doesn’t mean you’ll always sell for a low price, but ultimately you can. Thus, promoting products, making special offers, launching contests or even giving gifts is a very effective strategy. Moreover, these tactics also help in constantly interacting with customers. Simply put, they will be aware of your possible moves.

There are many companies that focus on just one payment method. The truth is that this reality can interfere with the buying process. Indeed, it is proven that the few payment methods can generate high cart abandonment rates. For this reason, it is essential that you provide different methods to your customers.

If the customer is not satisfied with the product, it is necessary to refund the economic amount. These returns must be rapid. As for shipments, they are linked to the courier service and, therefore, to our suppliers. In short, the e-commerce platform must offer fast service and offer facilities in terms of receiving the package and picking it up. For this you need to have a good transport agency that matches your needs.

Finally, analyzing your customers can help you connect more with them. Once you know your potential customers, it will be easier to attract new customers to your ecommerce. Of course, you cannot forget to explore all possible avenues, to attract their attention, to offer your products in a more attractive and above all easier way. Remember, the little details make all the difference.

About Jorge Zuiga Blanco

Jorge Zuiga Blanco is a leading e-commerce expert who has provided his services to growing organizations around the world. He has diverse industry experience to his credit, which gives him the ability to relate and contribute to business owners in a variety of markets. He has over 20 years in the e-commerce industry and over the past nine years has dedicated his expertise and knowledge to helping executives and managers grow their businesses.

This news content may be incorporated into any legitimate news gathering and publication effort. Linking is allowed.

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Apple Avoids Another Legal Battle With App Developers https://chargersnflofficialonline.com/apple-avoids-another-legal-battle-with-app-developers/ https://chargersnflofficialonline.com/apple-avoids-another-legal-battle-with-app-developers/#respond Fri, 27 Aug 2021 21:38:00 +0000 https://chargersnflofficialonline.com/apple-avoids-another-legal-battle-with-app-developers/ Apple, in a legal settlement announced Thursday with a group of app developers, said it would allow developers to urge customers to pay for them outside of their iPhone apps. The move would allow app makers to avoid paying Apple a commission on their sales and could appease developers and regulators concerned about its control […]]]>

Apple, in a legal settlement announced Thursday with a group of app developers, said it would allow developers to urge customers to pay for them outside of their iPhone apps.

The move would allow app makers to avoid paying Apple a commission on their sales and could appease developers and regulators concerned about its control over mobile apps, including strict policies designed to force developers to pay it. part of their sales.

The settlement appears to be a small price to pay for the world’s richest company to avoid another protracted legal battle that could have posed major risks to its business by targeting the iPhone App Store. In practice, some large companies, like Spotify, are already pushing their customers to avoid Apple’s commissions.

Apple is still awaiting a federal judge’s ruling in a separate lawsuit filed by Epic Games, the maker of the popular game Fortnite, which seeks to force Apple to allow app developers to avoid the commissions altogether. App Store. Consumers have also sued Apple over its app commissions, in a case the U.S. Supreme Court has cleared to go to federal court and is seeking class action status.

As part of the new regulation, Apple also said it would create a $ 100 million fund for small app developer payments and agreed not to increase the commission rate for small developers it has. reduced last year to 15% from 30%, for at least three years. .

In a briefing with reporters, an Apple executive said it was a major concession for Apple to allow developers to notify customers, through email and other channels, of alternative payment methods. . Apple will still ban developers from telling customers in their iPhone apps other ways to pay.

The Apple executive added that Thursday’s settlement showed developers of small apps generally agreed to maintain current App Store policies, including the reduced commission. The big developers, who pay the highest rate, continue to complain, however.

Apple has banned reporters from naming or quoting the Apple executive directly.

Some companies are already pushing customers to other payment methods. Spotify, for example, has long blocked customers from subscribing to its music service in its app – and it sometimes has announced this. Apple’s decision on Thursday appears to remove a rule it already selectively enforced.

Steve Berman, an attorney for the plaintiffs in the lawsuit, who sought class action status, said: “We are truly proud that a case brought by two developers, in place of tens of thousands of US iOS developers, can help make so many important changes.

The Coalition for App Fairness, a group of companies fighting to change Apple’s policies on the App Store, said in a statement the deal was a “sham settlement” designed to appease courts, regulators and legislators.

“This offering does nothing to solve the structural and fundamental issues facing all developers, large and small, which undermines innovation and competition in the application ecosystem,” said the group, which includes Epic Games, Spotify and Match Group. “Allowing developers to communicate with their customers on lower prices outside of their apps is no concession and demonstrates Apple’s total control in the app market. “

In the settlement, Apple also agreed to publish an annual report on how many apps it rejects or removes from its App Store, along with data on its search results. The New York Times reported in 2019 that Apple favored its own apps over rivals in search results. Apple has agreed in the regulations to ensure that its search results “will continue to be based on objective characteristics” for at least three years.

The settlement is subject to the approval of Judge Yvonne Gonzalez Rogers of the United States District Court for the Northern District of California, the same judge who presides over the Epic Games and consumer lawsuits against Apple.

Developers who earned less than $ 1 million per year in the App Store from June 2015 to April 2021 are eligible for payments of between $ 250 and $ 30,000 each from the $ 100 million fund offered by Apple, according to lawyers for the plaintiffs.

Separately, Apple said Thursday that it would also allow news agencies to pay the reduced 15% commission on subscriptions sold through their iPhone apps, but only if they participated in Apple’s news service, Apple News. The Times and other news outlets have pulled out of Apple News in recent years because they say it has taken over their relationships with readers and potential subscribers.


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Google search title changes causing distress; Daily Wednesday brief https://chargersnflofficialonline.com/google-search-title-changes-causing-distress-daily-wednesday-brief/ https://chargersnflofficialonline.com/google-search-title-changes-causing-distress-daily-wednesday-brief/#respond Wed, 25 Aug 2021 14:00:00 +0000 https://chargersnflofficialonline.com/google-search-title-changes-causing-distress-daily-wednesday-brief/

Search Engine Land’s Daily Pack features daily insights, news, tips, and essential wisdom for today’s search marketers. If you want to read this before the rest of the internet, register here to receive it daily in your inbox.

Hello Marketers, over the past week Google made a small change that impacted some of the clickable headlines in search result snippets, and some SEOs and marketers are struggling with the change.

For over a decade, Google often failed to display the title tag in your page’s metadata as a clickable link in Google search results. But something changed last week with how and when Google displays the title tag versus headers or other page content or links. And with this change, it’s causing a lot of unrest within the SEO community.

The two Brodie clark and Lily ray covered this in great detail, and I covered when it happened, who was the August 17, and how is it unconnected in the classification by passage. But rest assured, Google has heard the comments and is collecting examples of where these headlines don’t make sense. In fact, Danny Sullivan even said it could lead to more controls in Google Search Console so that we can better manage our titles in Google search results. Who knows if this will eventually happen? Andrew Charlton is out with a nice tool to show you how Google changes your title tags – keep in mind that many title tag changes are query dependent.

My advice: this doesn’t seem like a huge change. We’ve seen Google not use our title tags before and as SEOs we’re great at handling change. We will adapt and use this to our advantage in the future.

Barry Schwartz,
My title changes a lot

Last Friday, Google Ads appeared to have a bug with Google Shopping in some areas, such as the UK, where shopping lists were not showing. Some advertisers claimed that their ads had drops of over 90%, yes, 90% drops in impressions for Google Shopping campaigns.

Impressions and spend fell in smart shopping for many UK advertisers from August 20, 2021. “A high proportion of UK-based advertisers have seen a drop in impressions, costs and revenue from their campaigns PLA since Friday 20, “PPCer Liam tweeted. Wade. Emmanuel Flossie, Google Ads Platinum product expert, has indicated in the forums that this is a known issue.

Why we care “Assuming this is corrected, keep in mind that bidding strategies will likely be affected and may re-enter the learning stages,” Wade tweeted in the initial thread. If your accounts or campaigns have been affected by this issue, communicating to customers and stakeholders that this change is an issue in their metrics and does not indicate other issues. It would also be beneficial to annotate this change in Google Analytics so that all KPIs can be cautioned in future reports. The bug also causes advertisers to question the machine learning and automation that happens behind the scenes of ads. Please note this was fixed late Tuesday afternoon so you should be fine now.

Read more here.

Google link spam update is finally complete

A full month after Google started rolling out the link spam update, the company finally confirmed that the update was complete. Google initially announced that this update would only take two weeks. A month after his announcement, Google’s Danny Sullivan said via the Search Liaison account “the link spam update is now complete.”

Why we care This can be difficult for you or your customers to pin down as the full rollout took a month. But if you see any changes in your rankings, perhaps significantly, over the past month, it could be related to this new link spam update. Make sure your links are natural and comply with Google’s guidelines for webmasters. Work on improving your site so that it can naturally attract new links over time.

Read more here.

Google Ads rolls out a new campaign setup screen

Google Ads is rolling out a new ad campaign setup screen that shows the steps for setting up your campaigns on the left rail of the screen, as opposed to the top of the screen. This seems to be generalizing now and may surprise some advertisers accustomed to the old version of this screen.

Some advertisers, as you can imagine, are not fans of this change. This has caused many industry veterans to redouble their efforts and it has slowed down their process of setting up new campaigns in Google Ads. We suspect that advertisers will quickly adapt to this new screen, over time.

Why we care Don’t be surprised when you see this new Google Ads campaign setup screen. You may have the same reaction as many of your coworkers when it takes longer to set up campaigns now because you are not used to where things have gone. But you’ll quickly learn the change and be able to launch new campaigns in no time.

New Google AdSense automatic optimization options

Google AdSense has added three new settings to automatically optimize the functionality of your tests. These new methods include selecting traffic, blocking a style, and blocking an experience.

  • Select traffic: Select the percentage of users to whom you want to view optimization tests.
  • Block a style: Remove an ad style that you don’t want automatic optimization tests to run on. (AdSense for searches only)
  • Block a test: Remove the types of optimization tests that you do not want on your site, for example:
    • Thumbnail ads and anchor ads (AdSense for content)
    • Standard models, purchase models and search keywords (AdSense for searches).

Why we care Publishers, it’s probably worth testing some of these new auto-optimization options for your Google AdSense ads and see if they impact your earnings. You can learn more about how to configure them this way.

Custom metrics in Google Ads, did COVID change SEO and Crunchbase crashed

Google Ads Custom Statistics. Google has announced the addition of four new metrics, these statistics include Search Network Impression Rate, Impression Per Click Rate, Display Network Impression Rate, and all phone call statistics.

Poll: Has COVID changed SEO? J. Turnbull asked on Twitter: “Has COVID changed the way we do SEO?“52.5% said no, COVID hasn’t changed the way we do SEO. 216% said yes, COVID has changed the way we do SEO. And 22% said “it depends”.

Google crunches Crunchbase. FiveBlocks data indicates that Google displays Crunchbase results much less often since last Thursday August 19. Why? We’re not sure, but that’s what the data shows.

We’ve organized our picks on the web so you can remove your feed reader.


About the Author

Barry Schwartz, Search Engine Land Contributing Editor and member of the SMX Events Programming Team. He owns Rusty Brick, a New York-based web consulting company. He also runs Roundtable on search engines, a popular research blog on very advanced SEM topics. Barry’s personal blog is called Barry cartoon and he can be followed on Twitter here.


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