Continued growth of the YK group


“With shopping24, we are truly delighted to have been able to earn and earn the trust of one of the premier companies in the field of commerce content for the group, which has been successful in the market for over 20 years. With this addition to our portfolio, we are getting closer to our goal of becoming the international leader in content monetization “- Daniel Neuhaus, CEO of YK Group.

Through the partnership with shopping24, which also operates fashion24 and living24 as associates alongside its own search engine, the new YK Group network has paved the way as a global commercial network to bring a unique solution to the market. , which is practical and wide for everyone. In the future, publishers will benefit not only from the white-label tools and solutions made available by shopping24, but also from the high-performance solutions made available by Yieldkit and digidip in the field of content monetization. This merger will allow the more than a thousand advertisers currently working with shopping24 in cooperation with the group to develop their turnover more easily and quickly.

“By working with Yieldkit and digidip and the synergy effects induced by the takeover, we can take the expansion of our commercial content strategy to the next level both nationally and internationally and unleash whole new potential” – Dennis Kallerhoff, general manager of shopping24. “We are totally convinced that we can add value for our users and partners by using the smart combination of buy recommendations and content. I look forward to working with our new associate companies Yieldkit and digidip.”

The award-winning company was founded in 1997 and has 125 million products in its network. shopping24 has maintained trusting relationships with its advertisers through its expertise in content commerce, which means providing digital sales advice in the form of additional product information and inspiration to add incentive purchase.

Sebastien klauke, member of the management committee, E-Commerce, Technology, Business Intelligence and Corporate Ventures of the Otto group: “From our point of view, the new constellation gives shopping24 a solid perspective in order to perpetuate and maintain a successful position among its competitors . I would like to take this opportunity to express my gratitude in particular to all employees for their fruitful work over the past years.

“The acquisition of shopping24 is an ideal complement to Yieldkit and digidip. The sole proprietorships, the YK Group and their clients will all benefit greatly from the merger of the publisher and advertiser portfolios, as well as the products owned by the three associated companies. “- Doctor Carsten Rahlfs, managing partner at Waterland.

The sale of shopping24 to the YK group is subject to the approval of the competition authorities.

About shopping24

The shopping24 commerce network develops tailor-made e-commerce solutions for product recommendations in the context of shopping-affine. Every product should have the chance to be seen where the user is. For more than 20 years, the shopping24 commerce network has been a leader in the core disciplines of product search engines, shopping portals and white label solutions for merchants, publishers and advertisers. The company employs around 50 people and is based in Hamburg. It was awarded as germany best employer (according to the Kununu Employer Ranking in the Internet category) for five consecutive years. It was founded in 1997 as an integral part of the Otto Group and is headed by Dennis Kallerhof.

About YK Group

The YK Group incorporates the work invested by Waterland Private Equity in affiliate and performance marketing. In addition to shopping24, the group also owns Yieldkit, a leading content monetization, performance marketing and affiliate platform, as well as digidip, a specialist in premium content monetization. The YK Group is managed by Daniel Neuhaus (CEO), Tobias Conrad (CCO) and Nils Grabbert (Technical director).

About Waterland

Waterland is an independent private equity investment group that supports companies in achieving their growth ambitions. With significant financial resources and sector expertise, Waterland enables its portfolio companies to achieve accelerated growth both organically and through acquisitions. Waterland has offices at the Netherlands (Boussum), Belgium (Antwerp), France paris), Germany (Hamburg and Munich), Poland (Warsaw), Great Britain (London, Manchester), Ireland (Dublin), Denmark (Copenhagen), and Switzerland (Zurich), and currently manages nine billion euros investor commitments. Since its inception in 1999, Waterland has consistently achieved above-average performance with its investments. Waterland occupies fifth place worldwide in the current HEC / Dow Jones Private Equity Performance Ranking (January 2021) and is ranked eighth in the Preqin Consistent Performers in Global Private Equity & Venture Capital Report 2020 among the world’s private equity firms. Moreover, Real Deals in its PE Awards conferred on Waterland the title of “Pan-European House of the Year 2020”.

YK Group press contact:

Jan Oelker
T: +49 40 41498912
E: [email protected]

Waterland press contact:
Florian Bergmann
Phone. : +49 89 2000 30 30
E: [email protected]

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SOURCE Yield Kit

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