CORRECT and REPLACE PlantX Opens Innovative XMarket Cafe and Store in Hudson’s Bay Rideau

VANCOUVER, British Columbia and TORONTO–(BUSINESS WIRE)–The first paragraph, second sentence of the release dated January 6, 2022 should read: 100% Plant-Based Cafe offers carefully crafted vegan beverages and plant-based food options with ingredients sourced from Ottawa businesses, including local bakery Keepin’ it Vegan (instead of…including local bakery Marcie’s Café).

The updated version reads as follows:


The XMarket store will also open in Hudson’s Bay Yorkdale

Hudson’s Bay and PlantX Life Inc. (CSE: VEGA) (OTCQB: PLTXF) (Frankfurt: WNT1) are thrilled to announce the opening of XMarket Café at Rideau Hudson’s Bay in Ottawa. The 100% plant-based cafe offers carefully crafted vegan drinks and plant-based food options with ingredients sourced from Ottawa businesses, including local bakery Keepin’ it Vegan. Additionally, PlantX has opened exclusive XMarket stores in Yorkdale and Rideau, offering a curated selection of plant-based products spanning groceries, home, personal care, pets and more.

“Having a retail presence in Hudson’s Bay stores provides incredible opportunities to exert our plant impact and leverage our retail efforts. We are excited to have physical spaces within the Ottawa and Toronto communities to provide a more direct and dynamic PlantX experience,” said Sean Dollinger, Founder of PlantX.

Hosted by the chefs and team behind Matthew Kenny Cuisine, a lifestyle brand that blends plant-based culinary art and nutrition, XMarket Café in Rideau will offer delicious dishes for breakfast, lunch and dinner. having dinner. Shoppers can enjoy Rideau’s XMarket Café daily from 11 a.m. to 7 p.m., 7 days a week.

“The Hudson’s Bay experience is evolving and our stores are quickly becoming hubs of discovery and inspiration,” said Wayne Drummond, President, Hudson’s Bay. “XMarket Café caters to a growing consumer segment and incorporates local partnerships that make this new experience special and unique for the community.”

Rideau’s new store will assist PlantX in its distribution for online customers in Eastern Canada, including buyers on Marketplace, enabling PlantX same-day deliveries in the Ottawa area, as well as a expedited shipping of PlantX products across Canada. By further centralizing its Canadian operations, PlantX is advancing its digital and technological growth, while new execution capabilities will increase cost savings.


With a digital-first, purpose-driven lens, The Bay helps Canadians live their best lifestyle. The Bay operates with Marketplace, one of Canada’s largest premium lifestyle digital platforms, with seamless connection to a network of 85 Hudson’s Bay stores. The Bay has earned a reputation for quality and style through an unparalleled assortment of products and categories including fashion, home, beauty, food concepts and more. Follow us on our social networks: Instagram, Facebook, Twitter, ICT Tac.

The Bay and Hudson’s Bay operate under the HBC portfolio of brands. Founded in 1670, HBC is North America’s oldest company. Signature strips are a trademark of HBC.


As the digital face of the plant community, the PlantX platform is the one-stop-shop for everything plant-related. With its rapidly growing vertical categories, the company offers customers across North America over 5,000 herbal products. As well as offering meal and houseplant deliveries, the company is currently planning to expand its product lines to include cosmetics, clothing and its own brand of water – but the company is not limiting itself. to an e-commerce platform. The company uses its digital platform to create a community of like-minded consumers and, most importantly, to provide education. His successful business is built and strengthened on partnerships with top nutritionists, chefs and brands. The company is eliminating barriers to entry for anyone interested in living a plant-based lifestyle and thriving in a longer, healthier and happier life. The company’s website is

Forward-looking information

This press release contains “forward-looking information” within the meaning of applicable securities laws. Any statements contained herein that are not clearly historical in nature may constitute forward-looking information. In some instances, forward-looking information may be identified by words or phrases such as “may”, “will”, “expect”, “probable”, “should”, “should”, “expect”, ” anticipate”, “intend”, “potential”, “proposed”, “estimate”, “believe” or the negative form of these terms, or other similar words, phrases and grammatical variations, or statements that certain events or conditions “may” or “will” happen, or through discussions of strategy. Forward-looking information contained herein includes, but is not limited to, the opening of XMarket stores in Hudson’s Bay stores, the availability of PlantX products, expectations regarding increased brand awareness of the Company, the ability to provide same day deliveries in Toronto, Ontario and Ottawa, Ontario and the Company’s business and strategic plans.

By its nature, forward-looking information is subject to inherent risks and uncertainties which may be general or specific and which give rise to the possibility that the expectations, forecasts, predictions, projections or conclusions will not prove to be accurate, that the assumptions are not correct and that the objectives, strategic goals and priorities will not be achieved. A variety of factors, including known and unknown risks, many of which are beyond our control, could cause actual results to differ materially from the forward-looking information contained in this press release, including, without limitation: the ability to the Company to comply with all applicable government regulations, including all applicable food safety laws and regulations; impacts on the Company’s business and operations due to the COVID-19 outbreak; a limited operating history; the Company’s ability to access capital to meet its future financing needs; the Company’s dependence on management and key personnel; competetion; changes in consumer trends; foreign currency fluctuations; and general economic, market or business conditions.

Other risk factors may also be found in the Company’s continuous disclosure documents, which have been filed on SEDAR and can be viewed at Readers are cautioned to carefully consider these factors, as well as other factors, uncertainties and potential events, and not to place undue reliance on any forward-looking information. The forward-looking information contained herein is made as of the date of this press release and is based on the beliefs, estimates, expectations and opinions of management as of the date such forward-looking information is made. The Company undertakes no obligation to update or revise any forward-looking information, whether as a result of new information, estimates or opinions, future events or results or otherwise, or to explain any material differences between subsequent actual events and such forward-looking information, except as required by applicable law.

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