Dabur Expands Hajmola Portfolio with ‘Hajmola LimCola’, Retail News, ET Retail
New Delhi: Dabur India Ltd. The launch will be supported through print, digital, outdoor, mobile and radio campaigns, featuring Bollywood actor Ajay Devgan, he added.
Hajmola LimCola is a digestive tablet with a blend of lemon and Hajmola twist, Dabur India said in a statement.
“Our extensive consumer research found that Indian consumers prefer the lemon flavor with a chatpata punch. Not only are lemon flavored cold drinks popular in India, but lemon also pairs well with the Chatpata space.
“This innovation is in line with our ambition to provide our consumers with their favorite Hajmola with Lemon Ka Chatkara,” said Ajay Singh Parihar, OTC Healthcare Marketing Manager of Dabur India.
In line with its strategy, Dabur will undertake extensive sampling activities through delivery platforms and large restaurant chains, in addition to Dabbawalas in Mumbai, airlines and major bus depots. he declares.
Ajay Devgn said: “It’s fun, tasty and really chatpata. I can’t wait to introduce the tasty world of Hajmola LimCola to all my fans.”
Hajmola, a blend of traditional Indian culinary herbs, spices and edible salts, has a market share of over 50 percent of the branded digestive tablets market in India.