EDC Metavers: Unity, Insomniac will build an EDM virtual world
The beat doesn’t stop in the metaverse: Unity Technologies has entered into an agreement with Insomniac Entertainment, the EDM arm of Live Nation, to create a persistent metaverse world for fans of electronic music. The partnership, which will be officially unveiled at SXSW this weekend, is part of Unity’s drive to use game engine technologies for live events in sports and music.
Unity’s senior vice president and general manager of live sports and entertainment, Peter Moore, told Protocol the goal is to expand the potential audience for Insomniac events to “tens, if not hundreds of millions.” of people” from all over the world who would otherwise not have the chance to attend festivals like EDC.
Moore didn’t reveal many details about the project, but he said the goal is an advanced experience on a standalone platform. Referring to popular EDM artists like Skrillex and DJ Tiesto, he said, “They have millions of fans themselves. I don’t think they want to be subsumed into the meta-metaverse. I think they want to create their own world.
Unity previously announced a partnership with the UFC to enhance sports broadcasts with real-time technologies. Asked what other areas of live entertainment the company plans to get into, Moore said Unity will stick to sports and music for now.
However, he also suggested that the same technology could theoretically be used to enhance Broadway shows and give audiences around the world a chance to be virtually on stage during a “Hamilton” performance. “The technology applies to all forms of live entertainment,” Moore said.