Germany Makeup Market Assessment and Forecast 2021 Report: Nail Makeup Category Expected to Record Fastest Value Growth through 2025 –


DUBLIN – (COMMERCIAL THREAD)–The “Germany Make-up – Market Assessment and Forecast to 2025” report was added to offer.

The German makeup industry was dominated by the eye makeup category in terms of value in 2020, while the nail makeup category is expected to register the fastest value growth in the period 2020-2025. Parapharmacies / pharmacies are the leading distribution channel for make-up products in the country. L’Oréal SA, Cosnova Gmbh and Coty, Inc. are the leading companies in the makeup industry in Germany. Rigid plastics are the most common packaging material used in the German makeup industry.

The Country Profile report on the make-up sector in Germany provides information on high-growth markets to target, trends in the use of packaging materials, types and closures, distribution data at category level and companies’ market shares.

What else is in the report?

  • Sector data: aggregate data on sector value and volume with growth analysis for 2015-2025

  • Category Coverage: Value and growth analysis for Eye Makeup, Face Makeup, Lip Makeup, Nail Makeup with information on individual segment share within each category and evolution of their market share forecast for 2020-2025

  • Main players: Market share of companies (in value) and private labels (in value) in 2020

  • Distribution data: percentage of sales within each category via distribution channels such as cash & carry and warehouse clubs, pharmacies / pharmacies, convenience stores, department stores, direct sellers, stores health and beauty products, hypermarkets and supermarkets, drugstores / drugstores, “dollar stores”, variety stores and general merchandise retailers, online retailers other general retailers

  • Packaging data: Distribution of consumption for packaging materials and types of packaging in each category, in terms of percentage share of the number of units sold. Packaging material data for glass, flexible packaging, rigid plastics and rigid metal; packaging type for: specialized container, tube, bottle, jar, tub, aerosol, bag / sachet and other types of packaging, closure type for: flip / snap cover, dispenser, screw cap, stopper, plug and others closure types, primary exterior types for: cardboard – folding, blister pack, bag, sleeve, shrink wrap and other exterior primary types


  • Per capita makeup consumption in Germany was higher both globally and regionally in 2020

  • Per capita eye makeup consumption was higher than other makeup categories in 2020

  • Parapharmacies / drugstores were the leading distribution channel for the German makeup industry, with a value share of 31.5% in 2020

  • In the German make-up sector, private labels represented a value share of 10.4% in 2020

  • Rigid plastics accounted for an 80.2% share in the German make-up sector in 2020

Main topics covered:

Scope of the report


Part 1: Market environment

  • Germany’s share of value and volume in global and western European markets

  • Analysis of the growth of Germany compared to other leading countries in the Western European market

  • PCC and PCE from Germany compared to world market and Western Europe

Part 2: Deep dive of the area

  • Overview of Germany’s makeup industry

  • Market size analysis

  • Category comparison, value growth analysis and category winners and losers

  • Analysis of comparison volume growth between categories and category winners and losers

Part 3: Deep Dive Category

  • Analysis of per capita consumption by category

  • Market Size Analysis Category: Eye Makeup

  • Segment Level Analysis (in terms of value) Eye Makeup

  • Segment level analysis (in terms of volume) Eye makeup

  • Market Size Analysis Category: Face Makeup

  • Segment Level Analysis (in terms of value) Face Makeup

  • Segment level analysis (in terms of volume) Face makeup

  • Market Size Analysis Category: Lip Makeup

  • Segment Level Analysis (in terms of value) Lip Makeup Segment

  • Level analysis (in terms of volume) Lip makeup

  • Market Size Analysis Category: Nail Makeup

Part 4: Analysis of the distribution

Part 5: Competitive environment

  • Share of value of leading companies

  • Share of value of leading companies (mass vs. premium)

  • Analysis of the brand share of the top five companies

  • Analysis of the brand share of the top five companies by category

  • Analysis of private label shares by category

  • Growth of private labels versus branded products

  • Degree of consolidation / fragmentation by category

Part 6: Analysis of the packaging

  • Analysis of the growth of packaging materials

  • Pack type growth analysis

  • Analysis of the growth of the type of closure

  • Primary external growth analysis

Part 7: Macroeconomic analysis

  • GDP growth and inflation

  • Population growth

  • Labor market trend

  • Economic summary, labor market trends and demographic trends

  • German Risk Index (GCRI) 2020

  • Risk analysis of Germany against global and Western European markets

Companies mentioned

  • L’Oréal SA

  • Cosnova GmbH

  • Coty Inc.

  • Yves Rocher International

  • Estée Lauder Companies Inc.

  • LVMH Moët Hennessy – Louis Vuitton

  • Artdeco Cosmetic GmbH

  • Revlon Inc.

  • Chanel SA

  • Mary Kay Inc.

  • Dr Hauschka Skin Care Inc.

  • Clarins Group

For more information on this report, visit

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