Google rolls out new green search filters

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New filters in Google search can help users find the most eco-friendly options when it comes to planning trips and buying home appliances.

Google CEO Sundar Pichai announced a number of green initiatives his company is working on, including search and map improvements.

Learn more about the updates announced this week.

Find low carbon flights

An update from Google Flights will show information about carbon emissions directly in search results.

Starting today, Google will display an estimate of the carbon emissions for almost every flight.

This information will be displayed in the SERPs right next to the price and duration of the flight.

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In addition to cost and time, travelers can now factor carbon emissions into their decision-making process.

Screenshot from blog.google.com, October 2021.

Google will display the associated carbon emissions per seat for each flight, allowing researchers to find low-carbon options if they wish.

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When users search for hotels, they now see information about their sustainability efforts, such as waste reduction and water conservation measures, and whether they are Green Key or EarthCheck certified.

Find green appliances

An update to Google Shopping will allow researchers to find the most environmentally friendly options when buying appliances.

Searches for energy-intensive products like heaters, dishwashers, and water heaters will return suggestions under the Purchases tab for the most durable options.

Ecological routing in Google Maps

Starting now in the US and Europe in 2022, Google will highlight the most fuel-efficient route when finding a location in Maps.

environmentally friendly google mapsScreenshot from blog.google.com, October 2021.

“Thanks to AI and insights from the US Department of Energy’s National Renewable Energy Laboratory (NREL), eco-friendly routing is now deployed in the US on Android and iOS, with plans for expand to Europe and beyond in 2022.

We estimate that an eco-friendly route has the potential to avoid over a million tonnes of carbon emissions per year, which is equivalent to taking over 200,000 cars off the road.

Google Maps will continue to search for the fastest route. If it turns out to be different from the most fuel-efficient route, Maps will offer two options. Users can then decide which route they wish to follow.

Coming soon: simplified navigation for cyclists

Google says use of bike routes on Maps has increased by up to 98% in cities around the world

To make cycling easier, Google is introducing an alternative to standard turn-by-turn navigation called “lite” navigation.

The simplified navigation mode allows riders to see important details of their route by constantly looking at their screen.

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At a glance, riders can see the progress of their trip, their real-time ETA and the altitude of the route. Navigation Lite will start rolling out in the coming months wherever cycle navigation will be available on Android and iOS in the coming months.

Coming soon: EV search updates

Google makes it easier to see hybrid and electric vehicle options, compare them to gasoline models, right in search results.

These features will begin rolling out in the United States this year, with more to come in 2022.

Source: blog.google.com


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