Google search trends show how customer expectations are changing

A new report from Google contains data on changing customer expectations and reveals what people expect from businesses this year.

Based on a comparison of search volume from 2021 to 2022, trends indicate that customers want things earlier and later.

If customers shop in person, they want to be able to do it late at night, and if they shop online, they want the items to arrive the very next day.

They also want new experiences from companies, like being able to bring their pet for dinner.

The report data is compiled by the Google Ads research and statistics team from an analysis of billions of recent search queries.

Staying informed of changing consumer expectations can help your business better meet their needs, ensuring they continue to choose you over your competition.

The report provides insight into how customers express their needs when searching for information in Google Search.

You can meet customers where they are in Google by emphasizing some of these key phrases on your website or business listing.

Here are key insights from Google’s report on the latest developments in consumer behavior and market trends.

Growing consumer expectations

Consumer expectations for new experiences, new services and new ways to shop are on the rise, with growing searches for:

  • “Long Night Shopping”: Up to 100% year over year.
  • “24/7 customer service”: Up to 500% year on year.
  • “Dog-friendly restaurants”: Up to 100% year over year.
  • “Next Day Flower Delivery”: Up to 800% year over year.

These trends highlight the immediacy with which consumers expect to have products in their hands.

Plus, they want extended customer support hours after purchase.

When visiting local businesses, customers expect more from the comforts of home. Like the possibility of bringing your dog to the restaurant.

If your business meets these needs, make sure it’s highlighted on your website so people can find you.

In-person events are back

Consumers are eager to get out of their homes and enjoy some in-person events again.

Searches are increasing for:

  • “Cinema near me”: Up to 300% year on year.
  • “Seating plan”: Up 600% year over year.
  • “Spring Break”: Up to 100% year over year.
  • “Unique things to do in”: Up to 100% year over year.

These trends indicate that consumers are comfortable attending in-person events this year, which is a good sign if you’re planning on hosting one.

However, people do not want all the same as before, as evidenced by the “unique things to do” search trend.

In-person events are back, but consumers won’t necessarily settle for the same old stuff as before.

Pandemic trends that have remained

Many of what Google calls “pandemic-related trends” continue to apply.

Searches are still on the rise for:

  • “Makeup Game”: up 700% year-on-year.
  • “Best movies to stream right now”: Up to 300% year on year.
  • “Nursery Plants Near Me”: Up to 100% year over year.
  • “Women’s Hairstyle Trends”: Up to 800% year over year.

For more data, see the full report on Think with Google.


Featured Image: VectorMine/Shutterstock

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