Gulfood 2022 to unleash huge e-commerce potential of F&B

E-commerce in the F&B industry is booming, with recent research predicting it will reach $71.62 billion by 2028, growing at a compound annual growth rate of 17.8%. The steep upward trajectory is driven by several key factors, including consumers’ dramatic shift towards online shopping for groceries, ready-to-eat food deliveries and healthy produce.

These trends have led to an urgent need for the industry to deepen its e-commerce offerings to improve the ecosystem. Yet, while the segment offers a plethora of opportunities and enormous business potential, there are inevitable growing pains and there is still work to be done to ensure the success of all links in the rapidly evolving digital chain – it it’s not just about linking with aggregators or launching a proprietary online delivery service.

Trends, trials and solutions to truly unleash the potential of e-commerce will be explored in depth for the first time at Gulfood 2022, the 27and edition of the world’s largest annual F&B sourcing event, taking place February 13-17 at the Dubai World Trade Center (DWTC).

Leading brand leaders, food technologists, decision makers, industry leaders and start-up pioneers will gather in Dubai to unpack the industry and set the future agenda, with the all-new Gulfood Inspire conference offering sessions dedicated to e-commerce led by some of the players in the sector. leading innovators, while a targeted networking program will ensure the F&B sector can realize its digital capability.

“F&B e-commerce is experiencing a meteoric rise thanks to a number of key factors. In this region in particular, it is flourishing thanks to an increased potential for high incomes, high Internet penetration, a developed logistics network, modern digital payment systems, a growing population of young tech-savvy people and strong government support. As the undisputed broker of F&B industry transformation, Gulfood will connect and create the future of the digital marketplace, with crucial insights from growers and aggregators,” explained Trixie LohMirmand, Executive Vice President, Exhibitions and Events, DWTC .

“It will be the coming together of an industry that needs to address ecosystem challenges and opportunities, which if overcome can be a huge driver of growth and transformation. he food and beverage industry is very different from just a few years ago, and these new expectations are here to stay beyond 2022,” LohMirmand explained. “Gulfood will focus the industry-wide debate. industry on trends and new value chain networks that will shape the future.”

A new direction for distributors

Today’s consumers are spoiled for choice online, with everything you could want available somewhere at a competitive price, plus easy delivery to your doorstep. The online marketplace is fast, convenient and borderless, and it’s changing the way consumers shop right now.

It’s a fast pace that distributors have had to learn to adapt to and follow to stay ahead of the game.

Bhushant Gandhi, Head of Department – ​​FMCG, Truebell said, “At Truebell, our e-commerce journey started in 2017 and quickly took shape in 2019 as the pandemic accelerated all of our business plans. E-commerce requires a different approach and thought process than traditional retail and restaurant. We feel that we quickly adapted to this with specialized personnel to manage this business.

“In 2019, we diversified our business with a global strategy of systematic distribution through all relevant e-commerce channels, including online marketplaces, third-party online retailers and direct sales. Today, the Truebell Fulfillment Center provides over 8,000 SKUs in various categories across food, health, home, and personal care. And continues to expand. »

The rise of e-commerce in F&B is a win-win situation for all, according to local regional online market Noon, which will be one of the high-caliber industry pioneers providing invaluable insight into the five days of Gulfood.

“Noon Grocery is dedicated to helping local brands and retailers grow their business using our tools. With a large customer database, we can offer brands top visibility in the digital space as well as fast execution in the UAE and major cities in Saudi Arabia and Egypt,” explained Yesu Yarlagadda, vice president of Noon – Grocery.

Yarlagadda will share Noon’s vision and future plans on the Gulfood Inspire Stage during a session titled “Digital Differentiation – Building and Promoting Your Digital Shelf Space”.

More room for retailers

UAE-based supermarket chain Choithrams has been at the heart of the UAE’s e-commerce boom with its digital platforms providing efficient service to consumers alongside its brick-and-mortar offerings to meet the demand.

“Online retailers will continue to increase their share over the years. Retailers are well positioned to offer omnichannel solutions to consumers to best adapt to their changing needs. Gulfood is a great opportunity to network with vendors , manufacturers and retailers, and identify new retail and distribution opportunities, understand opportunities for introducing new technologies, new categories and new products to the UAE market,” said said Rajiv Warrier, CEO – GCC, Choithrams.

Focus on e-commerce

The e-commerce sessions at Gulfood Inspire will be presented in collaboration with the Dubai Chamber of Commerce. Some of the notable speakers who took the stage over the five days included: Wassim Makarem, Vice President of Q-Commerce, Talabat; Arun Kumar Krishnan, COO, Fresh to Home; Kirti Meghnani, Procurement Manager, Choithrams; Nikola Cabarkapa, Vice President of Brand Partnerships and MFC, InstaShop; Benjamin Mouflard, co-founder, ChatFood; and representatives from Dubai Restaurants Group, Locale, KRUSH Brands, Opaala, Timbl, Qlub, Eat App, Tradeling, Eighty6, Liftoff UAE and Euromonitor.

Gulfood 2022 will take place under strict safety and hygiene protocols. DWTC has proven its ability to host the safest face-to-face business environment and host world-class events with the highest security protocols.

More information on the event’s safety guidelines can be found here:

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