HiDubai Introduces New AI-Based Deal Discovery Feature to Help Tourists and Residents Make Smart Purchases


His Excellency Abdul Baset Al Janahi, Board Member of Tejuri Com LLC which manages HiDubai.com, said:Dubai is a famous shopping center for residents and tourists. Our research in the past has indicated a lack of information flow between the retail community and customers. There was a surge of coupon and transaction platforms around 2008-2012 to address this issue. We have observed that such a model only covers a tiny fraction of the retailers that consistently offer large discounts. The idea is sold to them on the pretext that customers make repeat purchases.

With the growth of global e-commerce, users have turned to e-commerce applications to discover products. In 2020, the e-commerce market accounted for 8% of the UAE retail sector. On the other hand, offline retailers were offering competitive deals to counter the big discounts from e-commerce platforms. Unfortunately, the complexity and cost of delivering this information to customers has continued to be a practical challenge for retail businesses. We realized that there was leeway to meet the challenge of “discovering offline offers” faced by 92% of the retail industry.

To meet this customer need, we have introduced this new functionality to enable offline retail transactions. Initially, during the MVP phase, functionality was focused on the retail customer. However, we ended up solving a bigger challenge facing retailers by delivering a technology-driven model for delivering their deals, discounts, and deals.

HiDubai’s engineering team initially approached this feature from a low-effort, high-impact perspective, relying on open source frameworks to deliver the feature faster. We launched the MVP a few months ago and have constantly listened to our users to create this feature and ultimately coded 80% of the feature in-house. We experimented with Algolia to create an AI-enabled search engine for this feature, where users can discover deals by brand, store, mall, and even location. It worked really well, besides being the very first card-based chord discovery platform. During the beta phase, we could generate more 900K visitors who benefited more than 3,000 retailers in Dubai. “

A wide range of categories are available on HiDubai Deals to help users discover all types of brands on sale. It also has location-based search which allows users to find all the deals around their location.

Behind the scenes, the HiDubai team invests a lot in efforts on the ground to keep content fresh and relevant. Each offer is posted with a validity period, a detailed description, brand information and a GPS-enabled store location. This feature is updated daily to ensure buyers never miss a sale! In an average day, buyers can choose from 700 discount offers.

Retailers who want to use this feature must claim their business on HiDubai through a simple 2 minute process. If you are interested, visit hidubai.com, search for your business and click “Claim your business”. You will be able to post offers on HiDubai Deals as soon as the claim is verified.

About HiDubai

HiDubai is the region’s # 1 business discovery platform to deliver a digital presence to all businesses in Dubai. This is an initiative of Tejuri Com LLC, a joint venture between Dubai Economy (ded.ae) and Dubai World to support the commercial ecosystem of Dubai. HiDubai lists accurate business information on more than 153,000 companies from Dubai and, through social features, helps B2C and B2B customers discover and interact with these companies. The platform generated 3.16 million customer prospects for companies from Dubai. HiDubai receives over a million visits per month from 138 countries. Download the app from the Google Play Store or the IOS Appstore. Visit hidubai.com, follow @Officialhidubai on Instagram, Twitter, Facebook and Tiktok.

press contact
Maryam Pervez
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