In the spotlight: Ecobank, the only bank to offer Canal + subscription services | New times

Ecobank is the only bank in Rwanda whose payment ecosystem allows Canal + customers to buy or renew their monthly subscription, thanks to a new partnership signed with the TV operator.

The agreement was signed on Friday December 3 and followed by a joint press conference held at Canal + headquarters in Kigali.

Under this agreement, Canal + customers and third-party payers benefit from a simpler, instant and secure means of payment through the use of Ecobank services.

The subscription can be purchased or renewed at Ecobank branches across the country, through bank agents or using an Ecobank mobile app.

Commenting on the partnership, Alice Kilonzo-Zulu, Managing Director of Ecobank Rwanda, said it would be beneficial for all parties involved.

“This will allow Canal + Rwanda to offer additional payment options to its subscribers and, in turn, will provide their customers with the ‘anywhere, anytime’ convenience for their instant subscription top-ups at the using their cell phones, ”she said.

“For us, this will strengthen our digital strategy to boost the use of our Ecobank mobile app, which is the digital gateway to financial services for consumers across Rwanda and Africa.

For her part, Sophie Tchatchoua, general manager of Canal + Rwanda rooted for digital payments which allows Canal + customers to acquire subscriptions, which, she explains, offers security and convenience.

“Adopting digital payments provides both convenience and security for our customers by allowing them to renew their subscriptions from the comfort of their own homes. It is in line with our commitment at Canal + Rwanda to always think of our customers first, ”she noted.

Echoing Tchatchoua’s points of view, Jules Wanda, marketing and loyalty manager of Canal +, also reiterated his company’s desire to partner with Ecobank which also operates outside Rwanda, explaining that this will even reach customers outside of Rwanda. from Rwanda.

He then revealed that the content distributor’s goal is to have all possible secure payment options usable to purchase the subscription.

Besides Ecobank Rwanda, viewers can also purchase a Canal + subscription using Airtel and MTN Mobile Money payments.

Ecobank Rwanda is a member of the Pan-African Banking Group, Ecobank Group. It has been present in Rwanda for 15 years and has eight branches, 32 ATMs, 290 Xpress Point agents, 2,272 merchants and serves numerous clients through its consumer, commercial and corporate banking divisions.

The Ecobank group employs around 14,000 people and serves more than 29 million customers in 33 countries in sub-Saharan Africa.

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