Increased media wealth enables greater e-commerce efficiency – Punit Sindhwani
No matter what product category you are selling, rich media content is inevitably part of your marketing strategy. Creating and sharing valuable content builds trust and establishes a reputation with potential and existing buyers.
With the increase in Internet penetration, consumers today are making decisions based on information gathered from digital sources that vary in depth of medium. Some are rich in media; these include video and audio components, while others are lightweight and consist of text only. Improving media richness not only lowers the cost of finding information, but also increases the number of options that consumers consider when making their choices.
The average time for a customer to scroll through e-commerce platforms is 9.5 minutes; this includes their research to buy. Creating effective strategies that include analyzing customer behavior and generating relevant e-commerce-specific content enhancements can be a solution to getting you to the top of customer research. When customer engagement improves, you’ll bring traffic to your product pages, increase your search visibility, and help you move up the ranks in product search rankings. Now we know why it is important to hold a customer’s attention, but the question is, how do you do it?
• Optimize featured images, mobile optimized layouts, product titles and slogans to help you grab the attention of customers.
• Product images are the first thing customers see. It is a potential opportunity to grab the attention of customers and allow brands to showcase their products.
• Keyword research plays a key role. When customers use specific keywords to search for products, it shows that they are ready to buy, and when the keywords and related products are aligned correctly, you can not only improve the search results ranking of the brand, but also the conversion rates.
• Keyword optimization is crucial for ranking because if a customer searches for a specific keyword and the product does not contain that specific keyword, the product will not appear in search results.
• The keyword offering includes 4 categories of terms: generic, related, branded and competitive. With in-depth research and analysis, bid with relevant terms and keep customers in mind. It will help your brand to improve its ranking by matching your products to keywords.
How does content optimization contribute to brand awareness and customer loyalty?
To gain a foothold on e-commerce platforms, brands must have optimized content to attract customers.
Content optimization is the process of improving your content to help search engine algorithms rank your products higher. When you focus on optimizing your content using SEO and related keywords, you will get more views, increase search rankings, conversion rates, and sales.
1. Combines product titles and descriptions with the most searched keywords.
Product titles play a vital role in product research. Matching the title with the right keywords can help you rank at the top of the product page. To increase organic search visibility, include all of the major product features in your headline.
Product descriptions and bullet points provide a clear picture of the product. The more relevant the keywords on the page, the easier it is for customers to search for your product, which leads to higher product rankings.
2. A + content optimization
A + content attracts customers with its creative design of infographics, images, videos, unique product descriptions and banner designs. With A + content, the conversion rate has been shown to increase by 10% (Rankin, nd). Make the shopping experience engaging for customers, resulting in higher product discovery rates and more pageviews. As customers browse the product page, A + or enhanced content can help them understand the product and make an informed decision.
3. Brand store optimization
Create a branded store for customers to see the brand journey.The platform is full of products, providing the opportunity to differentiate yourself from competing brands. They can link sponsored ads to brand name stores to increase conversion rates. Include creative banners and templates that let you connect with customers.
Optimized the brand’s store and made it visually appealing using the injection of images and text to drive traffic.
Amazon offers some exciting add-ons like ‘shopping mod’, which gives the consumer a simple option to add the product directly to the cart from a banner / image. Sellers can now add a description to products and place it right above images, which will be useful for SEO as it improves the discoverability of your products.
4. Image optimization
When customers land on a product page, images are the first product that attracts them; their optimization becomes an integral part of conversion and engagement. The main purpose of the image is to help people visualize the product. Using high-quality, mobile-ready images will attract customers and influence their purchasing decisions. Ultimately, this will drive significant traffic to your page and increase your brand’s search results visibility and eventually your sales.
Lifestyle pictures help make connections. This type of image is generally used to enhance beauty and show the consumer’s point of view on the product. The customer cannot touch or smell the product, but it helps to attract the customer visually. Regarding search rankings, brands should add close-up packaging images / photos of the product packaging, which provide information about the product’s ingredients and their benefits, because even if customers don’t not buy, they can return the product to visit the product page. , Increase your visibility and increase your chances of ranking first.
Brands can use additional images to provide customers with a 360-degree view of the product. View product attributes and PVU. The visual display of the unique characteristics of the product will attract attention and improve.
No matter what product category you are selling, rich media content is inevitably part of your marketing strategy. Creating and sharing valuable content builds trust and establishes a reputation with potential and existing buyers. It also keeps buyers engaged, giving them something to share with others.