Instagram sales lagging behind? Here are 8 tips for driving sales on the social platform.

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Considering that 72% of Instagram users have made a fashion, beauty or style related purchase after seeing something on Instagram, there’s no better time to show your brand and products to the world. .

With a base of 1.07 billion active users, it’s no surprise that over 200 million businesses have a presence on Instagram.

For most businesses, the question is not “if” they should use Instagram, but “when” or “how”? Inside how the “when” works are proven “how” steps that businesses can consider taking if they want to leverage Instagram in the most effective way for their brand.

1. Set your goals and determine your target audience

Before your business starts posting, the reason for its presence needs to be understood and articulated. Why are you here? Is it to build brand awareness, sell products or something else?

Businesses today need to know how to make data-driven decisions. I urge companies to clearly define their KPIs on social media, closely monitor the performance of every post they publish, and do their best to attribute posts to sales. This will help you determine which content formats work best in terms of engagement and sales so you can produce more and spend less time working on the ones that don’t.

2. Do a competitive analysis

What types of content are your competitors posting? What do you like? What do you not like ? What do you think converts? Use this information to create your first (of many) drafts of your social media strategy.

Who are you here for? What defines your audience, both in terms of demographics and in terms of the things they care about. If you have customers who frequently shop from you or subscribe to your brand, ask them what they think of your social media content. Conversely, what are other brands doing – not necessarily related to your activity – that you should test and know about? These honest and open comments can take your social media strategy (and your sales) to the next level.

3. Make sure your Instagram presence is consistent with the look and feel of your business aesthetic.

Is your business upbeat and energetic, dignified and formal, quiet and thoughtful or wild and irreverent?

Chances are, your business characteristics have already crept into the way your product or service is packaged, your logo, or the words you use to describe yourself. See Instagram as an extension of it all, so it should be a place that resembles your brand – in every word used, in every post.

4. Snacking video content is invading social networks

This concept is not only true for Instagram (Reels and IGTV) but also applies to TikTok, Snapchat (Snaps) and YouTube (Shorts). While longer videos will always have a place on platforms like YouTube, consumers don’t have a long attention span. They want their content to be short, to the point, and to be entertaining.

If you can find creative ways to tick all of these boxes, besides creating a compelling offer that motivates the viewer to take action, you have a good chance of generating the sale. Make sure your “Link in Bio” is where you want people to go – to a landing page, your website, or a product page.

Related: 4 Reasons You Need To Create Instagram Coils In 2021

5. Don’t hesitate to educate your potential and current customers.

Compile a list of questions or concerns that your current and potential customers have and how your product fixes that problem. Educational content helps brands build trust and authority, which should ultimately translate into subscription and sales.

For example, if you’re a vitamin and supplement brand, create static and carousel posts, videos, and eye-catching graphics that explain how your product’s ingredients work. If you’re an insurance broker, create content that explains the differences between whole life and term life insurance and why each has merits.

6. Be authentic

Consumers today want to know more about the company they are giving their money to. Don’t hesitate to raise the curtain on your business: show what life is like in your office, introduce your employees and even encourage them to make acquisitions.

Also ask yourself what your brand represents, what causes you support and communicate your values ​​on social media. Consumers today want to do business with companies that align with their core values.

I would now advise brands to avoid stock photography whenever possible. Instead, take the time to create real, instant content that is visually appealing. Remember, at its core, Instagram is still a visual social media platform.

Related: 3 Simple Things Businesses Need For Instagram Growth

7. Make sure you deliver a top-notch shopping experience, both on and off Instagram.

If your followers choose to buy your products on Instagram, ask yourself what kind of experience you are giving them. Are your product photos of high quality? Are you including lifestyle images in your product carousel?

If not, if people prefer to navigate from Instagram to your website to buy your product, what kind of onsite experience do you provide? Do your website and product pages display correctly on all devices and operating systems? Are there any unnecessary changes? Does the page load slowly?

These questions might seem basic, but a slow loading page or broken buttons could be the difference between your next customer and your next sale. I would also encourage business owners to implement strategies, such as display remarketing, that encourage buyers to complete their purchases.

8. Collaborate with influencers

Examples of popular collaborations that I’ve seen working well include sponsored posts, giveaways, and brand ambassador programs. This will expose you to buyers who may have never heard of you before. However, I would advise companies to choose their influencers wisely.

Don’t spend most of your annual marketing budget on a one-time collaboration with a mega influencer with millions of followers. Instead, go for nano (less than 10,000 followers) or micro-influencers (less than 50,000 followers) who closely align with your brand values ​​and are passionate about your products.

It also refers to the concept of being authentic. Today’s consumers are savvy and can tell when a brand ambassador isn’t passionate about the products they are presenting. Take great care in selecting these people, measure their results closely, and continue to work with those who resonate with your audience.

Related: 7 Ways To Boost Your Business Instagram Account

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