Jomo Tech appoints Ali Khan-Bajauri as CEO on his first birthday

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Jomo is rapidly changing the way people view fashion, lifestyle and online shopping with a unique customer service and delivery model unmatched in Pakistan
Image Credit: Provided

Jomo Technologies on the occasion of his first birthday, appointed Ali Khan-Bajauri as CEO, with immediate effect. JOMO is one of the fastest growing online fashion retailers in Pakistan, offering global and local fashion brands such as Sapphire, Generation, Nishat Linen, Nike, Hush Puppies, ECS and many more. Jomo is rapidly changing the way people view fashion, lifestyle and online shopping with a unique customer service and delivery model that is unmatched in Pakistan.

Ali returned to Pakistan after more than 25 years of career in B2B and B2C companies in North America, Europe and Asia, serving leading companies such as Nestlé, Engro Corp, MARS and Maple Leaf Foods Canada. He joined GroupM (the world’s largest media investment firm) in 2020 and has successfully brought Wavemaker – a leading global e-commerce and digital commerce agency – to Pakistan.

According to a statement, Ali is “well positioned to lead the development and operations of the company and his immediate focus will be to ensure that the e-commerce business under Jomo Technologies continues to expand in Pakistan, GCC and internationally”.

While welcoming Ali, Omar Saeed, outgoing CEO and Director of Servis Group (one of the main founders of JOMO), said: “Getting a CEO of Ali’s caliber is a big victory for Jomo. Thanks to Ali’s drive and vision, JOMO’s vast customer base can expect innovation on all fronts. Jomo has a great team and set of committed funders who understand the challenges and opportunities of an eComm startup. We’ve come a long way and the company is ready for bigger and better things while keeping “customer delight” as a mantra.

“I have no doubts that Ali will make Jomo a known brand in no time at all, and the journey of the talented young team will be quick and exciting.”

Ali commented, “I am very happy to work with the incredibly talented and passionate JOMO team. There’s no one like Jomo in Pakistan – the first and only company to offer Try Before You Buy and 100% Free Shipping to Pakistan – providing the ultimate worry-free convenience to buyers around the world. Second, Jomo is committed to optimizing a user experience driven by technology and innovation by partnering with the best technology partners. And finally, I believe the covid experience reminded us that whatever we do, it needs to be purpose driven, consistent values, and grounded in empathy and inclusion. This is not only my personal mission, but also Jomo’s leadership vision – to build a world that leaves no one behind.


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