Lazada and Grab Partner to Offer Same Day Delivery to SG Buyers
Lazada and Grab have joined forces to provide same day delivery services to consumers in Singapore. This will allow Lazada merchants to use GrabExpress to deliver their offers to consumers during the day. The partnership will also increase revenue opportunities for GrabExpress delivery partners.
The same day delivery option via GrabExpress is currently available for over 50 Lazada merchants, including Aroma Truffle, JBL and Shine Korea, among others. However, this service will only be available to buyers on weekdays and orders must be placed before 3 p.m. Same day delivery will also only apply to delivery locations within 30 km of the selected merchant. According to its website, Lazada has been working with Ninja Van and Speedpost for first mile logistics since August 16. INTERACTIVE-MARKETING contacted Grab and Lazada Singapore for comment.
Gerald Glauerdt, Logistics Director of Lazada Singapore, said convenience and a smooth shopping journey are essential to the online shopping experience, and this includes providing viable delivery options to meet customer needs. different customers’ requirements.
“We are introducing same-day delivery for a growing consumer segment that needs their products to be delivered quickly, and as the end-of-year season approaches, we anticipate that more and more consumers will choose the same day delivery when they are preparing last minute gifts. Since the soft launch, we have found that electronics, housewares and party items are popular purchases, so we are already seeing customers find the new service useful, ”he added.
In a joint statement, Lazada and Grab said the partnership follows a booming convenience economy, where consumers increasingly expect to receive their purchases on the same day or almost instantly – where speed is everything. . According to PwC’s Global Consumer Insights Pulse Survey of June 2021, “fast and reliable delivery” was the most important factor consumers consider when making a purchase. At the same time, a McKinsey report also found that around a quarter of consumers are willing to pay more for faster or same day delivery.
Ngiam Xin Wei, director of deliveries at Grab Singapore, said that over the past year, more and more companies have turned to GrabExpress to fulfill same day last mile delivery of orders. “We have thus introduced programs such as the GrabExpress Towkay Club aimed at helping small businesses grow their operations. We are delighted to extend the impact of GrabExpress through this partnership with Lazada which will provide a wide range of businesses access to on-demand delivery and more revenue opportunities for our delivery partners, ”she added.
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The partnership also precedes Lazada Singapore’s 11.11 shopping festival, for which the e-commerce platform is going all out – even offering a one-bedroom condominium in Normanton Park, co-sponsored by PropNex. Normanton Park is an upcoming residential development located adjacent to Kent Ridge Park valued at SG $ 1,000,000. To generate enthusiasm for the giveaway, Lazada will roll out the marketing campaign across various platforms such as TV, radio, digital ads, OOH activations, social media, etc.
Rising up to 11.11, Lazada also recently named South Korean boy band SEVENTEEN as its first regional ambassadors of happiness. The 13-member K-pop group will star in Lazada’s latest 11.11 movie, which takes the boy group to Lazada World, a vibrant, fantasy realm filled with larger-than-life everyday items and exclusive 11.11 rewards. The group will also perform at Lazada’s virtual concert on November 10, which will also feature top local celebrities in Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Philippines.
Appearances include Wang Lei, Jasper La and Director of Discounts, Royce Lee from Singapore, Nora Danish and Dayang Nurfaizah from Malaysia, Agnez Mo, Tiara Andini and Via Vallen from Indonesia, Bright Vachirawit – Win Metawin, Billkin Putthipong – PP Krit and JJ Kritsanaphum from Thailand, Tran Thanh and Ninh Duong Lan Ngoc from Vietnam and Alden Richards, Bea Alonzo, Maine Mendoza from the Philippines. In addition, Lazada took on Marcus Chew as the group’s marketing director last month, succeeding Mary Zhou who is moving to an internal role.
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