Lilt grows to support businesses throughout the new global experience revolution
SAN FRANCISCO, October 7, 2021 / PRNewswire / – Cadence, the provider of modern language services and technologies, to Ascension 2021, the company’s annual virtual conference, announced its expanded business focus on the New Global Experience, as well as a number of supporting products and services.
“Lilt was founded with the goal of enabling businesses to personalize digital products and services in a customer’s preferred language. As we began to work more with our corporate clients, we realized that the responsibility for language was fragmented across different systems and departments, making it difficult to deliver a cohesive overall experience to clients, ”said the CEO of Lilt Spence Green. “Our increased focus on providing solutions and support through their global experience will increase the ability of organizations to create high quality customer journeys in all languages. “
While most companies try to deliver seamless experiences to their customers, many overlook customers who don’t speak the organization’s primary language. Departments frequently operate in silos, failing to locate every touchpoint in the customer journey, resulting in low engagement and a frustrating experience for customers.
Truly global businesses that meet the demands of a highly digital audience need stakeholders who manage every stage of the customer journey – from sales and marketing to product development to customer success – to cross-functionally focus. on providing an end-to-end journey. for their global customers in all languages.
“Companies are just starting to realize the importance of language in the overall customer experience,” said Marc Rostick, vice president and senior general manager at Intel Capital. “The overall experience, and not just customer support or customer engagement as individual touchpoints, is now a category businesses need to pay attention to and invest in – and will continue to play an increasingly important role. in the success of a business. We are excited to see the impact Lilt can have as the corporate world begins to pay attention to this urgent need. “
As part of its new focus on the global experience, Lilt also showcased its latest innovations that help companies deliver the best customer experiences globally. Key features and tools highlighted:
Dual Approach Connectors
Lilt presented a live demonstration of the Lilt Figma Connector, one of Lilt’s latest integrations that allows users to fill localized content via human translation or machine translation directly into Figma.
Linguistic data asset management
Lilt also presented a live demonstration of Multilingual Asset Management, a centralized management and quality control center for language assets, including translation memories, terminology, and more.
Lilt shared a preview of Lilt Workflows, an upcoming feature that will allow companies to designate differentiated workflows for content creation, review and approval, including enhanced customer review functionality.
In addition to sharing its renewed focus on the global experience, Lilt introduced customers and global leaders to experience through the end-to-end customer journey. New clients announced at the conference included UI Path and Orca Security.
The leading global product sessions focused on the unique design challenges encountered in designing products for multilingual customers. Global marketing sessions have been designed on the importance of strategy and understanding customers to maximize customer engagement. Localization sessions highlighted the importance of innovation and leadership in creating scalable programs.
In a world that is now unquestionably digitally driven, Lilt strives more than ever to enable the company to deliver the best experiences to all of its customers, regardless of their language. As companies continue to prioritize this key business function more and more, Lilt looks forward to working with clients to create, deploy and optimize experiences for their global customers.
For more information about Lilt and its global experience solutions, please contact [email protected].
Based at San Francisco, Lilt is the provider of modern language technology and services enabling localized customer experiences. Lilt’s mission is to make global information accessible to everyone, no matter where they are born or what language they speak. Lilt delivers human and technology-assisted translations to global businesses, empowering product, marketing, support, ecommerce and localization teams to deliver exceptional customer experiences to a global audience. Lilt gives industry-leading companies like Intel, ASICS, WalkMe and Canva everything they need to scale their localization programs and accelerate their time to market.
Lilt has additional global offices in Dublin, Berlin, Washington DC and Indianapolis. Visit us online at www.lilt.com or contact us at [email protected].