Magura launches a new digital platform TechAcademy



Magura has launched a digital learning platform under the TechAcademy banner that will now provide specialist resellers with expert knowledge on demand.

The advantage of the new digital training is its unlimited availability. All employees of participating dealers will be able to access training content online and at any time. Upon successful completion of an online test, participants receive a personal certificate and the Magura TechTalk as a reference book. The training content is available in four different languages ​​and is aimed primarily at sales and workshop employees.

This digital and personalized learning platform complements the existing training concept and forms part of the coherent development of the training offer for specialist resellers. The MBPS Magura TechAcademy reduces the training effort for specialist dealers and maintains the high quality of the previous training series.

“We recognized the need for flexible e-learning content, even before the Covid pandemic. We have already gained a good online training experience with our successful live webinars, so now we are looking forward to taking the next big step with the Magura TechAcademy. Our comprehensive, high-quality training content will be available to our clients from today, based on time and location and in multiple languages, ”said Timo Kieninger, Director of Marketing and Sales at MBPS .

The range of languages ​​available is also new to online training courses. TechAcademy videos are available to participants in a total of four different languages: English, French, German and Dutch. This is MBPS ‘response to the growing dealer network across Europe and the strong international demand for vocational training.

“Our dealer network in Europe has grown steadily for years, but we have not yet been able to meet the demand for classroom training in all countries. Thanks to the TechAcademy, we can now offer a full range of training courses in Europe, increasing professional knowledge of the MAGURA brand and giving it a solid international position for the future ”, continues Timo Kieninger.

In addition to the now expanded online training courses, in-class training and live webinars will also be offered in the future. All three formats are part of an overall training concept designed to meet the needs of as many dealers as possible.

MBPS plans to resume classroom training in 2022, but by then the company is fully relying on the newly formed TechAcademy for the remainder of the year.

Magura TechAcademy training content:

The Magura TechAcademy consists of six learning modules of approximately 40 minutes each. Each of the four modules will provide information about Magura product groups, with content assigned to product and service information, ranging from detailed explanations of product features to practical tips on product purging and troubleshooting.

Two of the modules will cover interesting facts about the company, as well as information about the services provided by Magura Bosch Parts and Services.

Experts from Stefan Deyerler (Magura Area Sales Manager South / East) and Dominik Voss (Marketing, Content & PR Manager) will guide participants through the modules.

Four hours of knowledge in six modules:

  • Module 1: Presentation of training options, history and production of Magura “Made in Germany”.
  • Module 2: The Magura HS rim brake: models, installation and maintenance.
  • Module 3: The Magura MT disc brake: models, development, installation & maintenance.
  • Module 4: Magura MCi and CT disc brakes: models, installation and maintenance.
  • Module 5: Magura services, guarantees and commercial support.
  • Module 6: New product launch in 2022: a video will be provided during the first product launch.

Registration & participation:

A dedicated website provides participants with an enjoyable learning experience, information on their learning progress, and the opportunity to review content that may need a second or third look to ensure it has been understood. . The website also contains useful links and downloadable documents.

In addition, all participants will receive the exclusive Magura TechTalk Workshop Manual, which contains all technical information about Magura products and their maintenance. Magura will also certify successful participation with a personal participant certificate following a short knowledge test.

Participation in the six training modules costs € 19. The reservation of lessons is made exclusively in the online store Please note that only registered MBPS resellers can participate. Only one registration per participant is required due to the personalized certificate and individual learning progress. You can learn at your own pace by March 30, 2022.

All information can be found here


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