Medela teams up with Rebecca Minkoff exclusively

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The limited collection curated by fashion designer and mom
Connects breastfeeding moms to exclusive discounts and personalized support

MCHENRY, Ill., September 30, 2021 (GLOBE NEWSWIRE) – Medela, North America’s Most Trusted Breast Pump Brand*, today announced a collaboration with Rebecca Minkoff to present a collection of limited edition products curated by the fashion designer and breastfeeding advocate.

“As a mother of three, I know breastfeeding is a commitment, but it’s also one of the best things I can give my babies. Having what I needed when I needed it helped keep me going, ”said Rebecca Minkoff. “My collection with Medela includes the Medela Infant Pump and Bag introduced last year and some must-have Medela items that have made a difference to me as a breastfeeding and nursing mom.”

Building on the multi-year partnership between the two brands, the collection includes Rebecca’s must-have Medela items and the Medela pump and baby bag designed by Rebecca and first shown at New York Fashion Week 2020, which is available in limited quantities.

  • Rebecca Minkoff’s essential mom collectionIncludes Rebecca Minkoff Tote Designed For Medela And Moms Favorite Freestyle Flex Draws milk. This is available in limited quantities and will only be available while stocks last.
  • Breastfeeding Essentials by Rebecca Minkoff includes everything a new mom needs, handpicked by Rebecca. Set includes award-winning Pump In Style with Max Flow, Easy expression® Hands-Free Bra, Medela Baby Day & Night Pacifier Set (2) with Pacifier Clip, Quick Clean ™ Micro-Steam Pouches (5-ct), Breast Milk Storage Pouches (100-ct),
    Purelan Lanolin, and Safe & DryBra pads (120 ct).

“At Medela, we strive to ensure that moms get the support they need to achieve their personal breastfeeding goals,” says Nancy Heaton, vice president of marketing and e-commerce for Medela Americas. “Rebecca has done so much to champion breastfeeding, whether it’s encouraging moms or normalizing the discussion, she was a natural partner for us to present this limited collection within the Medela family. MT experience, and we look forward to showcasing other collections curated by other influential moms in the future.

The Rebecca Minkoff Medela collection is available exclusively on ShopMedela.us. Buyers can sign up for Medela Family to save up to 36% on Rebecca Minkoff packs. Members of the Medela family have access to exclusive offers and can use the free app for real-time monitoring and personalized scientific advice on pregnancy and breastfeeding, as well as take advantage of a unique storage function. virtual milk which makes it easy to see what is available for baby at all times.

Medela is focused on expanding the support available to new parents, introducing new digital resources and breastfeeding products throughout the year. Recently, Medela introduced its new silicone breast milk collector as a breastfeeding companion, collecting every precious drop of breast milk and Medela Baby, the company’s new category expansion, offering a full line of pacifiers for infants up to. ‘at 18 months and beyond. Purelan ™ provides protection for nursing mothers with its advanced formulation of single ingredient, medical grade lanolin. Medela Family, the new mobile app for breastfeeding parents, is now available for free on iOS and Android devices.

About Medela
By advancing research, observing natural behavior and listening to our clients, Medela turns science into care while preserving health for generations. Medela supports millions of moms, babies, patients and healthcare professionals in more than 100 countries around the world. As the healthcare choice for more than 6 million hospitals and homes around the world, Medela provides industry leading breastmilk and baby breastfeeding products, healthcare solutions for hospitals and clinical training. Medela is dedicated to improving health, simplifying and improving life, and developing breakthroughs that help moms, babies and patients live their lives to the fullest. For more information, visit www.medela.com.

* Voted Most Trusted Breast Pump Brand by U.S. and Canadian Buyers Based on 2021 MakeSpark® U.S. and Canadian Trust Studies

The Medela and Easy Expression wordmark and logo are registered with the United States Patent and Trademark Office. Freestyle Flex, Medela Family, Pump In Style with MaxFlow, Quick Clean, Micro-Steam, Safe & Dry and Purelan are registered trademarks of Medela.

The photos accompanying this announcement are available on

https://www.globenewswire.com/NewsRoom/AttachmentNg/48a2ecb0-77c2-45eb-8b49-9d00aca3bbb0

https://www.globenewswire.com/NewsRoom/AttachmentNg/72f2c5d9-e0a3-492a-9029-415b74c5073d


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