Now on LTK: New Product Reviews from Top Style Makers | Nation/World
DALLAS–(BUSINESS WIRE)–June 7, 2022–
LTKthe Creator Commerce™ platform allowing users to buy products tested and designed by real people, introduces new updates to the popular and growing LTK Shopping App. Introducing new product reviews from verified designers is intended to help reduce return rates by providing details on product fit and materials in the LTK app – a destination to discover and shop curated styles by designers, across all lifestyle verticals. Additionally, personalized product search and new creator-buyer matching features are designed to give shoppers an even easier shopping experience through the app.
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The LTK shopping app now features trusted product reviews by real designers, providing details on product fit, materials, and style tips to help with a buyer’s buying decision. (Graphic: Business Wire)
“The LTK app is the best place to discover and buy designer styles. Designers are real people who do the work of online shopping, selecting and trying on amazing styles to save effort, time and money to buyers. That’s why more and more people are buying through creators,” said Kit Ulrich, General Manager of Consumer Platform at LTK. products from LTK Creators, buyers get verified reviews and ratings from real people who have tried many styles to select their favorites. Additionally, our new product search technology allows LTK to provide a tailored experience for each shopper to make the experience even more convenient and valuable.
Product Reviews by Real Verified LTK Creators
Shoppers love the LTK designer-guided shopping experience, purchasing over $3 billion worth of products from designers in 2021. Designers do the hard work to find, try, and save their favorite styles to recommend and buyers recognize its value. However, one of the biggest challenges with online shopping is that you cannot always determine product fit and size or material details that can help with purchase satisfaction, which has led to an increase in return rates industry-wide 1. LTK has decreased return rates by 30% between 2019 and 2021, showing the impact creator-guided shopping has had on satisfaction procurement, and the company wants to do more to meet this industry challenge. That’s why the LTK shopping experience now features real product reviews from creators who have been authenticated on the LTK platform.
Not only do LTK creators provide a guided shopping experience through photos and videos, they are now able to provide trusted reviews with important product details and style tips to help with the decision of purchase from a buyer. Creator product reviews provide more fit and description information such as quality, color, usage and more.
Better product discovery, personalized for you
As millions of shoppers discover and enjoy the designer-guided shopping experience, LTK wants to help them discover styles and trends more easily. It starts with a new onboarding process, which will help match each shopper with recommended designers based on their style preferences and location. When you first log into the app, you will be asked to favorite a series of LTK posts which will then generate designer stores for you to choose to follow. New and current users will be able to update their preferences at any time.
LTK invests in advancing technology to make the creator-guided shopping experience more personalized for you. Search for a product category, trend, brand, occasion or more, and a new, more powerful search engine will provide you with results tailored to your needs. Additionally, the app’s homepage has been redesigned with a “For You” section, which provides recommendations for other publications and designer LTK stores you might like.
The Creators Product Review update began rolling out globally this week, starting with devices on iOS and soon on Android. The new onboarding process and new search capabilities will be available in the coming weeks, beginning in the United States and followed by other regions. The LTK shopping app can be downloaded from the App Store or Google Play.
For more information, please visit company.shopltk.com/en/company.
LTK is the world’s largest creator-powered digital marketing platform. It was founded in 2011 by Amber and Baxter Box to enable the world’s high-end lifestyle designers to have the most economic success possible. Over the past decade, LTK has grown into a reliable and efficient commerce enablement platform where creators launch, manage and grow their LTK store. Today, more than 6,000 brands partner with LTK to access its global network of influencers for content that converts based on performance-driven, multi-channel KPIs. A three-time winner of Fast Company’s Most Innovative Retail Companies list, LTK generates more than $3 billion in annual retail sales from nearly 200,000 talented designers in more than 100 countries. The company is headquartered in Dallas, Texas and currently operates on five continents. To download the app, search for LTK in the App Store or Google Play.
1 According to the NRF report of January 2022, https://nrf.com/media-center/press-releases/retail-returns-increased-761-billion-2021-result-overall-sales-growth
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Ashley Wimberly, [email protected]
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