Omnichannel Ecommerce Solution Providers Help Organizations Increase Efficiency Through Process Automation Punit Gupta Founder CEO EasyEcom


EasyEcom provides over 150 one-click integrations to empower brands to access omnichannel sales and automate order fulfillment.

Describe your business, mission and vision?

EasyEcom started in 2015 with the vision to provide businesses with a cloud-based platform to help them manage their multi-channel e-commerce seamlessly. We’ve supported over 2,000 businesses with our pioneering solution to accelerate digital growth through end-to-end inventory management, warehousing, payment reconciliation and order management for B2B e-commerce.

Our customers like to see us as an “e-commerce operating system”. EasyEcom is able to grow rapidly without having to worry about technical constraints, thanks to the provision of an AI-based cloud platform with integrated e-commerce channels, delivery partners and ERP systems.

What was the entire EasyEcom installation process like?

The retail industry is very dynamic and therefore companies need to manage their inventory and orders from different platforms. EasyEcom aims to offer a complete stock and order management solution. For a business that sells through multiple ecommerce channels like Amazon, Myntra, Flipkart, etc., we provide a unified platform to manage all orders. They are thus able to manage their entire inventory process, from purchase orders to quality controls, including warehouse integration and even shipments. EasyEcom also eliminates possible errors by automating the reconciliation of returns and payments.

We started our journey as a seller ourselves and it has helped us understand the intricacies of everyday ecommerce processes. We thought there was a huge gap between existing systems and e-commerce requirements. On this basis, we quickly developed the initial version of our software solution, which quickly became a real success in the market. A few months after the launch, we acquired our first 100 customers. Following this, we quickly raised funds from renowned companies whose expertise allowed us to transform EasyEcom into a global company.

How does EasyEcom support the Modern Retail Omni-Channel platform?

With EasyEcom, sellers are able to manage orders and inventory online and offline through a single platform using all-in-one technology. Our system helps online retailers route online orders to a warehouse closest to the user’s location, resulting in a consistent customer experience and significantly reduced logistics costs. This allows businesses to be more economical and better manage their end-to-end e-commerce transactions. EasyEcom has developed trust with Indian e-merchants and is the ideal solution for D2C or omnichannel businesses.

What impact has the rise of D2C in India had on omnichannel solution providers?

The ecommerce business is a very low margin game for everyone involved due to item-level storage, channel commissions, and shipping costs. Achieving profitability requires a high degree of automation and efficient day-to-day business management. Omnichannel e-commerce solution providers help organizations increase efficiency through automation processes.

Omnichannel technology providers like Easyecom aim to solve this problem through cutting-edge AI-based solutions. EasyEcom provides over 150 one-click integrations to empower brands to access omnichannel sales and automate order fulfillment. It helps brands automate their business operations, reduce errors, and improve the customer experience. This in turn stimulates the growth and value of the brand.

How is COVID-19 bringing digital and e-commerce to a turning point?

Covid19 has accelerated the pace of digital transformations in all sectors. In order to pursue various business operations and the survival of businesses, digital solutions have become increasingly essential over the past and a half years. Electronic commerce has also experienced significant growth, with lasting effects, also in emerging countries.

Amid the pandemic, interactions and transactions with customers have become more digital, pushing brands to go digital. Overall, the aftermath has propelled a major shift in e-commerce patterns, a transformation of a lifetime.

Could you please explain why EasyEcom is the greatest solution for ecommerce businesses?

“EasyEcom provides the most advanced and user-friendly platform to combine various functions into a cohesive dashboard experience,” commented the majority of our customers. We also offer the best payment reconciliation system to manage ecommerce profitability in the market. We also offer endless ecommerce channels for each account, as well as 24/7 chat support and a dedicated account manager. Without too much manual effort, our accounting ERP integration is fully transparent and automatic. This minimizes a brand’s labor consumption by over 60% and helps it grow quickly.

How did the pandemic impact the business? Has it paved the way for digitalization for businesses?

The pandemic has had a significant and unprecedented impact on the lives and livelihoods of people. Greater reliance on digital technology was one such unusual scenario, which served as a wake-up call for companies to accelerate their digital transformation to increase robustness and creativity.

In just a few short months, years of change in the way organizations operate across industries were brought on by the COVID-19 disaster. “Companies have cut interactions with their customers and supply chain as well as internal operations by three to four years,” according to a new global McKinsey CEO survey.

What is EasyEcom’s future growth strategy? Is there something futuristic to discover in the near future?

From the start, we have worked to provide exceptional customer service with a 100% satisfaction rate. It has given us tremendous word of mouth marketing and a high growth rate over time. After last year’s pandemic, we increased our current marketing and social media spending and our content-driven marketing campaigns continue to be the primary source of quality leads, which we have consistently converted into paying customers. . Our platform-wide SEM campaigns help us establish a continuous, long-term pipeline for our business. Finally, we have a strong network of cooperative enterprises for mutual business growth, in terms of logistics, warehousing, shipping and e-commerce finance and provide the best e-commerce finance.

What types of clients do you serve?

We’ve helped many ecommerce businesses streamline their day-to-day operations. Few well-known companies include Borosil, Tata Cliq, Epigamia, Mondelez International, Moms Co., and others. We have multiple clients in multiple geographies including North America, UK, India, MENA and Australia.

In the e-commerce market, why is digitization the most important tool?

Whatever their sector, everyone is vulnerable to change. New or established players can use digital technology to influence their perception of a product or service by making what other companies offer in this industry obsolete. No matter how efficient you think the business is, the opportunity for improvement is always available with new technical solutions. Many brands still use outdated technology, human management operations that should be automated activities, ultimately creating a lack of communication between employees and managers and affecting profitability. There are a number of other such deeply ingrained issues within organizations that can only be eliminated with the help of technology. Digitization is not a sophisticated way to run your business, it is essential and crucial for the existence and growth of businesses.


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