Opinion: My experience using Apple Pay in the AMC Theaters app
The movie industry has had a long time since the start of the coronavirus pandemic in March 2020.
Know that I am quite introverted, as many of my friends would say. I would much rather stream a brand new movie on a streaming service than go to the cinema to watch one. However, I had a very close friend in town and we decided to see a new movie at the cinema (he likes them a lot).
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Until last Saturday night, I hadn’t set foot in a movie theater for a brand new movie since June 2019 to see “Toy Story 4.”
Since my friend and I were seeing the new movie “Spider-Man: No Way Home”, I thought it would be a good idea to buy our tickets before the movie started just to make sure we got them, as well as not to queue (if there was one).
Once the app was downloaded on my iPhone 12 Mini, I went to buy the ticket. It was great to see this Apple Pay payment method option at checkout, as it was a feature we reported last November.
Of course I used it and paid for the tickets with my Apple card. If I didn’t like the movie, at least I was going to get my 2% in Daily Cash on the purchase.
When the time came and my friend and I arrived at the cinema, I had to pull out my iPhone so that the person present could scan the tickets. It took about a few minutes as the worker had to use a scanner which wasn’t exactly great for scanning QR codes.
It was this struggle that made me think that AMC, if it hasn’t already, needs to invest in better scanners for QR codes. These scanners should be accurate, similar to those you might see at Starbucks or some gas stations for rewards cards.
Although this inconvenience for me only lasts a few minutes, if I was in a hurry, this problem could have been much worse. After all, one of the main aspects of buying tickets online is avoiding the queues and being able to get in as quickly as possible.
I also noticed that when my friend was buying snacks in the concession area, the card readers inside still wouldn’t accept Apple Pay. The good news is that it looks like the feature might be enabled and accepting Apple Pay one day, as planned for this year.
Overall I will say it was not a bad experience. I was able to pay with my preferred payment method and it didn’t take long for my digital tickets/QR ticket code to be scanned. As with everything, there’s room for improvement, and hopefully AMC will look into updating and fixing it this year.
As for the movie itself? Well… let’s just say I wasn’t impressed.
—David Becker (@iBeckTech) January 23, 2022