Organic vs. Paid search –


Getting your business name up in search results is essential in today’s economy. The majority of shopping is done online and if you want to keep up with your competition, you need to make sure you have a marketing strategy. There are basically two avenues: organic search and paid search. Let’s hear from some top business leaders about the difference between the two and when to consider one over the other.

Both work

Guy Bar, Founder Hygiene

Organic search is definitely more engaging than paid search, although both will get your website visible in search results if done right. Organic search simply means that search results are manipulated by algorithms rather than paying for ad space and using click results to push your website.

Incorporate both

Maegan Griffin, Founder, CEO and Nurse Practitioner Skin pharmacy

When people find your website through organic search methods, this is a good sign because it shows that for some reason your site met some sort of need or desire that they were looking for. When people find your website through paid search methods, it can go both ways; Often times people don’t care about business listings that they weren’t even looking for initially, but at the same time, sometimes people can find through a paid ad that they are, in fact, interested. by this company. That said, it’s helpful to incorporate both paid and organic methods into your marketing strategy to broaden the range of lead acquisition possibilities.

Be open to learning

Shishir Mehrota, CEO and Co-Founder Coda

Consider educating yourself on SEO, even if you opt for paid search. In the long run, knowing how search engines work will benefit your business, whether or not you decide to only do organic searches in the future.

Paid search is effective in the short term

Dylan Arthur Garber, co-founder Audience Audience

Paid search is an option that many companies choose because it is usually outsourced to another company that helps you get to the top of the searches. When you organically build your research, you really need to know what you’re doing. You have to build everything from scratch to create high SEO rankings. Unless you know what you are doing, I would choose to pay for my research.


Randi Shinder, CEO SBLA

Organic search needs a solid SEO strategy to be effective. Paid search results take you to the first page of Google for the search terms you want. Using both methods is the most effective because you can analyze which keywords will get the best results.

Start with paid search

Fred Gerantabee, CEO Hospitality grant

Organic and paid search is a way to get your business to rank high in search results on Google or other search engines. A combination of these methods is the best way to ensure that your business has sufficient exposure. Paid search results can be great to start with and then you can switch to organic search or vice versa.

How much do you want to get involved?

Olivia Young, Product Design Manager Conscious objects

Basically it depends on how you want to be involved in the process of marketing your website. It’s an easy solution to pay an agency to take care of it for you, and it can be totally viable for your business. But organic research will give you more detailed data on where your traffic is coming from and the growth you’ve seen.

Organic research and blog posts

Jordan Smyth, CEO glow

With paid search, your business can rank on the first page of Google using specified search terms. Organic search can involve creating SEO optimized blog posts on your website that will attract new customers. There are advantages and disadvantages to both methods. One advantage of paid search is that you don’t need to know a lot about SEO. One of the downsides is that people can ignore paid search rankings. With organic search, it’s easier to build trust. However, it takes a lot more time.

Take your time and money into consideration

Founder Jason Wong DoeElashes

Organic and paid search traffic is a lot like the difference between building a chair and buying one. One method requires a learning curve and trial and error, but could have more successful results in the long run. The second guarantees results, but could be more expensive and leave you with no new skills. Take into account your time and the money your business is willing to spend on SEO.

Cost is a factor

Aidan Cole Co-founder Hide

The main difference between organic search and paid search is the cost. Organic search focuses on unpaid rankings in search results, paid search focuses on paid rankings. With organic search, businesses use SEO to optimize their site’s visibility or ranking in search results. By comparison, paid search allows users to play for a high place in search results.

Search Engine Optimization (SEO)

Jenn O’hara CEO Soba recovery

With organic search, businesses use SEO to try and improve the ranking of their pages. Paid search, on the other hand, means businesses pay to get their page ranked high on Google or other search engines. People tend to trust organic search results more than paid search results. However, paid search results can give you more exposure in less time. It’s best to try different methods to determine which is best for your business.

Paid search is a great way to start

Kiran Gollakota Co-founder Waltham Clinic

With paid search traffic, you can guarantee that your website will appear first in searches. It can be a really valuable asset for your business, and it is well worth it! You will also be able to access some of your keyword information in case you want to do your own SEO in the future.

Consider your business model

Vincent Bradley CEO Good Savage

Paid search results allow you to pay for higher search engine rankings. Organic research requires in-depth SEO knowledge and a bit of keyword research. Your business model will determine which is the most efficient.

Organic search adds credibility

Eric Gist CEO Awesome operating system

In a sense, doing your own SEO adds credibility to your marketing strategy. By relying on articles that drive people to your website, you attract customers who are actually looking for your products. Using paid search traffic can in some cases lump your website together with others that are not relevant to your business.

Building a marketing foundation

Yuvi Alpert Founder / CEO Noemie

In the beginning, a business needs to build a marketing base that separates it from the herd in every way possible. The vast sea of ​​results that a search engine produces can drown a small business in the wake of sites with higher authority. Generating organic traffic will not only create a higher ROI, but also produce true brand awareness and organic metric to gauge consumer interest. However, unlike paid search, it can be difficult for many to initiate this type of traffic and it is activity that can fluctuate significantly over time. Paid searches will in turn increase visibility, personalize your audience, and provide ranking stability as opposed to the organic approach. In general, they both have their pros and cons, but with the right timing, they can both be beneficial for a startup looking to improve their search rankings.

SEO takes time

Joe Thomas, founder Loom

The downside to organic search is that you have to spend a lot of time learning the ins and outs of SEO. Businesses can save a lot of time by using paid search results. However, it’s not a bad idea to look into organic search in the process.

Paid for check

Sean O’Brien CMO Modloft

Both organic and paid search options work. Bio is just a natural way to be discovered, for example when your link appears in an article. Paid search gives you the option to control how often and where your information will appear, some people like this option because of the control. Both are good options and should be incorporated.

Return on investment

Bari Medgaus COO Stable teeth

The reality is that both methods give the desired results. You can find paid search traffic at affordable rates, or you can learn SEO techniques and do it for free. If you pay attention to your marketing strategy to the point of pushing your search results, chances are your ROI will be worth it.

Work with content creators

Dr Anthony Puopolo, CMO REX MD

Paid search results allow you to pay to get your business ranked high in search engines. This can be useful if SEO is not your strong suit. With organic search, an SEO strategy is necessary. You can create SEO friendly articles yourself or purchase them through online content curators.

Organic for strategy

Michel Hennessy CEO Diaproser

The big difference is that organic search is a strategic way to grow your business through marketing, it is a heavy SEO strategy. Paid search is a less invasive way to promote your business’s product or service. The idea behind paid search is to fund your search rankings instead of devising a marketing strategy that helps people find you naturally.

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