Recycled radio ad selected as finalist
FOR IMMEDIATE RELEASE
Recycling Radio Ad selected as finalist for Radio Mercury Awards
October 1stst, 2021 – Otter Tail County, MN – An Otter Tail County Recycling radio ad was shortlisted for the 2021 Radio Mercury Awards. The ad, produced in partnership with Leighton Broadcasting, is part of a radio ad campaign celebrating how recycling brings new life to your waste.
The Radio Mercury Awards, produced by the Radio Advertising Bureau, are the only competition for radio and audio and encourage the development of creative and effective radio advertising. The selected ad, featuring paper as a recycled product, is one of 14 national finalists in the Spot-Driven or Campaign category.
The Give Waste A New Life radio commercials were created last year by Cedar Walters of Otter Tail County Solid Waste and Greg Arends of Leighton Broadcasting. The commercial series features a fictional journalist who gets carried away when he talks about recycling, starting with 2.3 million bottles of beer. The following ads feature recycled cardboard in pizza boxes and how many rolls of toilet paper could be made from recycled paper in Otter Tail County, and Walters is putting an end to the party. Arends has a history of creating innovative and fun advertising campaigns and believed that recycling ads had enough potential to be submitted to the Mercury Awards.
“I think people respond well to fun, and that was my goal – to show people what recycling can do in tangible terms, but make it so fun that people can’t help but listen and laugh. . Thanks to Greg’s creativity at Leighton Broadcasting, I think we achieved this together. – Cedar Walters, Public Information and Education Officer
The 2021 Radio Mercury Awards winners to be announced at a virtual awards ceremony on November 17e. To learn more about making your recycle and to listen to the entire Give Waste A New Life radio commercial series, visit https://ottertailcountymn.us/content-page/give-waste-a-new-life-recycle/ .
Pictures: Cedar Walters of Otter Tail County Solid Waste and Greg Arends of Leighton Broadcasting
Public Information and Education Officer
Otter Tail County Solid Waste