Salt Life Continues to Grow and Announces Planned New Store Openings

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GREENVILLE, South Carolina – (COMMERCIAL THREAD) – Delta Apparel, Inc. (NYSE American: DLA), a leading supplier of athletic and lifestyle apparel, announces the opening of five new retail stores for its lifestyle brand beach, Salt Life®. The salty life® storefronts in Florida, South Carolina and Alabama are expected to open early next year to meet the brand’s continued strong demand in coastal communities and beyond. These strategic additions follow years of phenomenal growth across the United States and provide opportunities to deepen Salt Life’s footprint in key markets, extending the brand’s reach to a broader set of adopting consumers. the oceanic way of life.

“The face-to-face engagement with Salt Life consumers is monumental in igniting a passion for the ocean lifestyle,” said Jeff Stillwell, president of Salt Life. “The success of our existing storefronts has propelled our retail efforts and we are excited to continue to meet new and existing customers in Florida, South Carolina and Alabama. ”

New doors to Fort. Lauderdale, Boca Raton and Sarasota, Florida, Hilton Head, South Carolina and Foley, Alabama will add to the brand’s national presence in retail. Earlier this year, Salt Life announced the opening of new stores in Myrtle Beach, South Carolina and Texas City, Texas. The Myrtle Beach location opened to the public in September with strong initial results, and the Texas City location is expected to open to the public in November of this year.

“Year after year, Salt Life retail stores consistently exceed sales and operational performance targets,” commented Robert W. Humphreys, President and CEO of Delta Apparel, Inc. “Those additional retail doors provide a dynamic environment for consumers to engage and interact. with the Salt Life brand and experience the beach lifestyle that resonates with such a large and growing audience.

ABOUT SALT LIFE

The salty life® is a leading ocean lifestyle brand that embraces those who enjoy fishing, diving, surfing, beach fun, lounging in the sun and everything in between. Founded in 2003 by four water enthusiasts from Jacksonville Beach, Florida, Salt Life has grown through large-scale distribution and retail stores coast-to-coast. The brand’s professional list includes many athletes, sportsmen and other ambassadors in the worlds of fishing, surfing, diving and music. Salt Life offers omnichannel consumer engagement through their YouTube channel, Instagram, Facebook, in-store activations and The Daily Salt content portal, which includes the all-new Above & Below: a Salt Life podcast and the Charter Captains Directory.

Salt Life products are available to consumers at www.saltlife.com and in surf shops, specialty stores, department stores and sporting goods retailers, as well as various Salt Life brand retail stores. The brand’s flagship store is in Jacksonville Beach, Florida, where the term “Salt Life” was coined over 15 years ago.

ABOUT DELTA VÊTEMENTS, INC.

Delta Apparel, Inc., along with its operating subsidiaries, DTG2Go, LLC, Salt Life, LLC and MJ Soffe, LLC, is a vertically integrated international apparel company that designs, manufactures, sources and markets a diverse portfolio of sportswear from based. and lifestyle clothing under Salt Life’s leading brands®, soffe®, and Delta. The company is a market leader in the direct-to-garment digital printing and execution industry, bringing DTG2Go technology and innovation to its customers’ supply chains. The company specializes in selling casual and athletic products through a variety of channels and distribution levels, including outdoor and sporting goods retailers, independent and specialty stores, top department stores and retailers. mid-level retailers, mass merchants and online retailers, the United States military and through its business-to-business e-commerce sites. The Company’s products are also made available to consumers directly on its websites at www.saltlife.com, www.soffe.com, and www.deltaapparel.com as well as through its branded retail stores. The Company’s operations are located in the United States, Honduras, El Salvador and Mexico, and it employs approximately 8,400 people worldwide. Additional information about the Company is available at www.deltaapparelinc.com.


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