Taboola begins trading on the Nasdaq under the symbol “TBLA”; Following strong first quarter earnings with heightened revenue and earnings expectations for the full year; The company is a leader in power recommendations for the open web

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The company supports the world’s best digital properties and connects advertisers with 500 million daily active users

NEW YORK, June 30, 2021 (GLOBE NEWSWIRE) – Taboola, a global leader in open web recommendations helping people discover things they might like, today announced that it has become a publicly traded company traded on the Nasdaq under the new ticker symbol “TBLA “.

Taboola joins the Nasdaq at a time when online open web advertising spends more than $ 60 billion in spending annually. This market is highly fragmented and has traditionally relied on advertising formats such as banner ads, which may lack relevance and effectiveness. Taboola uniquely taps into this estimated $ 60 billion market through its recommendation platform that natively renders editorial and paid recommendations, in relevant contextual moments, on over 9,000 of the world’s premium digital properties with with which the company maintains direct relationships and for 13,000 direct advertisers. Taboola’s direct partnerships with digital properties and the inherent value of being an editorial recommendation engine position the company well in a dynamic privacy environment.

Taboola’s listing on Nasdaq comes after several recently announced milestones for the company, including:

  • First Quarter Revenue and Profits: Taboola reported revenue of $ 303 million and net income of $ 18.6 million in the first quarter of 2021, exceeding its original revenue and profit guidance and raising its expectations for the full year.

  • Extended Board of Directors: Advertising and publishing industry veterans Deirdre Bigley and Lynda Clarizio have been added to the Taboola board, effective April 2021. Taboola recently announced that Gilad Shany, CEO of ION , would also be added to its board of directors.

  • The big partner wins: New or expanded partnerships announced with several of the world’s largest publishers in 2021, including BBC Global News, Reach PLC, Sankei, Sinclair Broadcast Group, Dennis Publishing, Globes, Ynet and Are Media.

  • Investment in growth, product innovation and partners:

    • Recommend anything: As part of Taboola’s focus on recommending Anything, and as featured in its investor briefing, one of Taboola’s areas of growth is capturing video dollars from brands and agencies. multimedia. To achieve this goal, the company generated $ 90 million in video in 2020. Building on this progress, Taboola announced Taboola High Impact, a new advertising solution that combines the innovation of ad formats such as midpoint placements. article with transparency controls and access to proprietary readership data empower brand marketers and agencies to build brand awareness. The company also announced a collaboration with Oracle Moat Measurement bringing new control, choice and transparency through direct integration with Taboola’s media buying platform to advertisers working with Taboola.

    • Recommend anywhere: Taboola continued to expand its Apple News-style service integrations on Android devices, and in Q1 2021 launched new partnerships such as Samsung in Brazil.

As part of its publisher initiatives, Taboola has also released several product innovations. This included significant enhancements to Taboola Newsroom, allowing publishers to generate subscriptions using Taboola’s AI and advanced insights, sourced from its proprietary open web readership dataset. He also announced Taboola Stories, a new way for publishers to engage readers with the familiar and compelling format of “stories” users love on social media, and those known to be effective for e-commerce brands.

“Today is a milestone for Taboola, a milestone that cements our commitment to make recommendations and be the champion of the open web,” said Adam Singolda, CEO and Founder of Taboola. “Tens of thousands of advertisers and publishers have trusted Taboola since our inception over 13 years ago, enabling us to drive success in terms of revenue, engagement and business growth. hearing. I am so honored to work with our publisher and advertiser friends and look forward to the years to come. Thank you all for believing in us. As I wrote in my first quarterly letter to shareholders for investors, I’m delighted to have incredible investors on our journey – companies like Fidelity, Baron Capital, Federated and others. Most importantly, I am proud of the thousands of members of the Taboola team who have made all of our success possible. Thank you all. I love the open web, and there is so much in front of us – today is just the beginning.

About Taboola
Taboola provides recommendations for the open web, helping people discover things they might like. The company’s AI-powered platform is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the world’s largest digital properties, including CNBC, NBC News, Business Insider, The Independent, and El Mundo. Over 13,000 advertisers use Taboola to reach over 500 million daily active users in a secure environment for the brand. The company has offices in 18 cities around the world, including New York and Tel Aviv.

Learn more at www.taboola.com and follow @taboola on Twitter.

Disclaimer – Forward-looking statements
Taboola (the “Company”) may, in this communication, make certain statements that are not historical facts and relate to analyzes or other information based on forecasts or future results. Examples of such forward-looking statements include, without limitation, statements regarding future prospects, product development and business strategies. Words such as “expect”, “estimate”, “project”, “budget”, “plan”, “anticipate”, “intend to”, “plan”, “can”, “will”, “Could”, “” believes “,” predicted “,” potential “,” continue “and similar expressions are intended to identify such forward-looking statements, but are not the exclusive means of identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in these forward-looking statements, including the risks set forth under “Risk Factors” in our statement. registration form. F-4 and our other SEC documents. The Company cautions readers not to place undue reliance on forward-looking statements, which speak only as of the date they are posted. The Company does not undertake or accept any obligation or commitment to publicly post any updates or revisions to forward-looking statements to reflect any change in its expectations or any change of events, conditions or circumstances upon which such statement is based.

CONTACT: Contact: Dave Struzzi [email protected]

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