Tata Group’s super app ‘Neu’ had several issues on Day 1

Tata Group, which launched its highly anticipated super app called “Neu”, bringing together most of consumers’ daily deals on one platform, faced several issues on the first day of the launch.

Downloaded more than 5 lakh times in the first day on Google Play Store, users faced registration issues and slow response time.

Users flooded social media with several complaints that Tata Neu’s search engine was much slower than Amazon or Flipkart.

Tata Neu aims to take on Reliance and Amazon in the race to become the most popular super consumer app, catering to 12 segments including groceries, electronics, flights, hotels, health, beauty , luxury, cricket, entertainment and others.

Other companies like Amazon, Paytm, and Reliance Jio have already built their awesome apps, where they provide services like payments, content streaming, shopping, travel bookings, groceries, among others.

Reliance Industries’ JioMart, owned by Mukesh Ambani, is also expected to venture into the super apps business.

Globally, successful super apps have been built around core services such as social messaging, digital payments, food tech, e-mobility, online shopping, utility bill payment, and more. .

India’s digital consumer economy is expected to reach $800 billion by 2030 and online retail will be the biggest cake, according to market research firm RedSeer.

The online retail market in the country is expected to reach $350 billion in gross merchandise value (GMV) over the next decade, the report noted.

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