The blockbusters are back ?; Atlantic wants a stable of newsletter writers


How blockbusters survive Netflix

The latest Bond film, “No Time to Die”, and the Marvel movie “Shang-Chi and the Legend of the Ten Rings” have rekindled the hopes of theaters with successful ticket sales. But Hollywood will not return to pre-pandemic standards. For one thing, only action or horror movie franchises have worked, “especially when they’re offered exclusively and not simultaneously available to stream,” said industry consultant David Gross. The New York Times. Legacy studios can’t judge movie releases without easy benchmarks (box office sales and DVDs). The Warner Media movie “The Suicide Squad” had stellar reviews, word-of-mouth, and streaming pickup, but was a box office flop. Did the movie generate HBO Max subscribers or create audience loyalty that translates into lower churn at higher subscription rates? These are tough questions to answer, but more important than box office revenue. Disney is testing its model, with a relatively inexpensive Disney Plus subscription at $ 80 a year, but a $ 30 package to watch a blockbuster movie a few months before it’s available on the app. Warner Media would have been slow to commit to fund a sequel to his big release, “Dune,” until he sees how the film performs on HBO Max.

The News Business

Many editors and journalists have left the newsroom to start their own independent news or newsletter subscription businesses. Substack is a big player in the space, for example, alongside podcast distribution networks. Earlier this year, The New York Times bundled some of its newsletters into its digital subscription. (In other words, they started charging them.) The Atlantic is pursuing a similar idea, but instead of combining their own writers’ newsletters, the publisher wants reporters with outside subscription companies, Vox reports. The Atlantic would offer a base salary and incentive goals, and would include a digital subscription ($ 50 / year) for any newsletter reader who had not previously subscribed to the publication. That’s a good deal for readers, unless they don’t want the Atlantic, which would have sneaked up like a Trojan horse with their subscription to Substack or a separate newsletter. The newsletter editors would still own their mailing lists, but the Atlantic would also have a mirror version, as the readers are also all free Atlantic subscribers.

When is the price right?

Google is expanding its buy and buy marketing functionality. But as it does, the business needs to balance a new dynamic for a search engine. For web searches, for example, Google doesn’t retrieve ecommerce or product pages for price metrics to factor into search results, said John Mueller, senior webmaster trends analyst at Google, during a recent virtual event during office hours, Search Engine Journal reports. It’s different from Amazon, where product pricing is integral to whether and how an item ends up in search results. Google buying results can take into account price and other common e-commerce selling factors (for example, whether an item is in stock). “So from a web search point of view, we’re not looking at the price. From a product research perspective, it is possible, ”he said. “The tricky part, I think, as an SEO is that these different aspects of research are often combined into one page of search results. “

But wait, there is more!

Epic Games, maker of Fortnite, could launch a studio entertainment group. [The Information]

Google’s apps will (finally) adopt iOS design conventions over iOS. [Six Colors]

DRMetrix acquired by iSpot to expand DTC TV advertising capabilities. [release]

Fourteen influential players who are shaping the future of online advertising. [Business Insider]

Walmart and Netflix are teaming up with a new online retail hub for content merch. [release]

The mismatch between what buyers want and what retailers think they want. [The Drum]

Advertisers will boycott Facebook only in spirit. [Campaign]

Facebook and Instagram will be focusing on live shopping experiences this holiday season. [Adweek]

You are engaged

Response Media expands client and development teams. [release]

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