UNIQLO and adidas topped SEA rankings for best fashion retailers, according to YouGov


UNIQLO and adidas lead the rankings for the best fashion retailers in Singapore, Malaysia and Indonesia. According to In the YouGov 2021 retail ranking in these three Southeast Asian countries, UNIQLO scored 47.7 on the YouGov Index in Singapore, while Adidas scored 39.7 and 47.3 in Malaysia and Indonesia.

The ranking tracked data from September 1, 2020 to August 31, 2021 and is based on YouGov BrandIndex’s Index score, which continuously measures the overall health of the brand. The score takes into account consumers’ perceptions of a brand’s overall quality, value, impression, reputation, satisfaction, and whether consumers would recommend the brand to others.

Ervin Ha, sales manager at YouGov APAC, said this year’s retail rankings revealed that many fashion items and sportswear brands have remained resilient amid extended closures and mall closures. The rankings also show the power of such strong global brands.

“Unsurprisingly, we are also seeing supermarkets and retail chains strengthen their position among consumers as people cook more at home, becoming the healthiest retail brands in the region last year. “, he added. Here’s how other retail brands performed in all three markets.


adidas (28.8), Nike (27.6), Marks & Spencer (21.2) and Levi’s (19.0) join UNIQLO as one of the top five fashion retailers in Singapore. Other brands on the list are G2000, H&M, Zara, Tangs and Isetan.

This year’s retail ranking also saw FairPrice take the top spot for generalist retail brands in Singapore, with a score of 46.6. In second place, Sheng Siong (35.6), followed by IKEA (34.4), Cold Storage (28.9) and Don Don Donki (27.2). Joining them in the top 10 are Watsons, Giant Singapore, Guardian, Challenger and Harvey Norman.

general ranking of yougov retail trade 2021

In addition, Sheng Siong has seen the biggest improvement this year with an increase of 4.7 points over last year. Giant Singapore and Don Don Donki were also among the top three most improved retailers with an increase of 2.8 points and 2.5 points respectively. 7-Eleven, Prime Supermarket, Cheers, MEIDI-YA, COURTS, Best Denki and Challenger also enter the top ten.

yougov sg retail improvement 2021


In Malaysia, UNIQLO came in second with about one point behind adidas (38.6), followed by Padini (30.4), H&M (28.7) and Levi’s (27.6). PUMA, Parkson, Cotton On, JUSCO and Guess were also in the top ten.

my yougov fashion store

Adidas was also Malaysia’s most improved fashion retailer, up 2.5 points from last year’s report. PUMA came in second with a 2.3 point increase, followed by UNIQLO with a 2.0 point increase. Joining them in the top ten are Levi’s H&M, Forever 21, Parkson, Pull & Bear, ZARA and Cotton On.

my yougov fashion retail improvement

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Meanwhile, Indonesia saw Nike (45.8) and Levi’s (29.3) join Adidas as the top three fashion retailers, followed by Converse (25.1) and UNIQLO (23.4). H&M, Reebok, PUMA, Vans and ZARA are also in the top 10.

id fashion retail 2021 yougov

UNIQLO ranked as Indonesia’s most improved fashion retailer with an increase of 4.3 points from last year’s report. H&M came in second with a 4.0 point increase, followed by Levi’s with a 3.0 point increase. In the top ten, we find Converse, Crocodile, Nike, Guess, Under Armor, Adidas and ZARA.

id fahsion retail improve 2021 yougov

For general retailers, Indomart took first place with a score of 42.9. In second position, Alfamart (37.5), followed by Gramedia (27.4), TRANSmart Carrefour (23.5) and ACE Hardware (20.1). Joining them in the top 10 are Hypermart, IKEA, Matahari, Superindo and Alfamidi.

general retail id 2021 yougov

In addition, Indomaret has seen the biggest improvement this year with an increase of 6.2 points compared to last year. Alfamart and Alfamidi also ranked among the top three most improved retailers with an increase of 6.1 points and 4.8 points respectively. Superindo, MR. DIY, Informa, IKEA, ACE Hardware, Lottemart and Circle K.

id general retail improve 2021 yougov

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Photo courtesy: 123RF

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