Why is everyone wearing this coat

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Courtesy of @bubblyaquarius, @nicolechavezstyle, @_jessicaskye

When Frankie Shop launched its Teddy Quilted Jacket, a thin quilted coat with an oversized A-line silhouette, minimalist brand Paris-meets-NYC didn’t expect it to become a runaway success. The makers of viral products rarely do this.

After the initial release last year, “We thought we might just move on”, Frankie Shop the founder Gaelle Drevet tells Bazaar.com. After all, many other styles of outerwear have come and gone from the Frankie Shop line since it opened in 2014. Then the demand for the Teddy Quilted Jacket has exceeded expectations … to put it modestly.

After thousands of word of mouth recommendations and several restockings, the $ 285 coat is earning even more #OOTD credits this fall. It can be found in four neutral colourways at the brand’s online store, as well as at retailers like Net-a-Porter and Mytheresa. Fashion search engine Lyst reports that views of Frankie Shop quilted jackets increased 129% from September to October. Searches for the Teddy jacket increased 91%, with most shoppers looking for it in moss green.

Frankie Shop

Plush quilted jacket

Frankie Shop
Frankie Shop

$ 285.00

The jacket was last restocked on October 2. When I told a story about the rise of the mantle at Bazaar.comIzzy Grinspan’s deputy editor on October 13, it was already full again. There’s good news for anyone who’s missed a restock so far: The green jacket returns on Saturday, October 16, the brand tells us.

You’d be forgiven for comparing Frankie Shop’s Teddy Jacket to another Instagram famous oversized coat. (We won’t name names here.) But a military green color and a loose fit may be all they have in common.

Much of the hype around Frankie Shop’s quilted jacket doesn’t come largely from a single New York neighborhood, although it is often seen in New York City. Some women, like the UK-based designer and digital photographer Rachel Clifton, discovered the coat on Instagram; meanwhile, style influencer Jessica skye tripped over hers while scrolling through Net-a-Porter.

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Anna Aiello, an animated graphic designer here at Bazaar, found the jacket through comments on a TikTok-style wardrobe. “I was looking for a quilted military track jacket to complement my fall wardrobe, and I think that’s the definition of a lifted basic,” she says.

Other famous coats on the Internet do not have a balanced structure and size like the Teddy jacket. With such a dramatic shape, it’s more of a statement piece than a last minute coat for winter racing. (Although Drevet says she often sees it worn with leggings and loungewear.)

Every woman I spoke to cited the extra-large fit of the quilted jacket as their favorite feature. “I love oversized looks and this jacket looks great over relaxed skinny jeans,” says the stylist. Nicole chavez.

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Leaning into oversized styles is only part of the Teddy’s rise, Drevet tells us. “But more importantly, this jacket manages to give you both a laid back vibe, as it was originally a jacket liner, while still being modern with a geometric silhouette that really stands out.”

Whether you’re shopping in this weekend’s restock or off the jacket trend cycle, be ready to continue to see the Teddy jacket everywhere. “A lot of my friends have bought it and so many of my followers have texted me about it as well,” Clifton said of the reaction to his coat. “It’s definitely a piece in demand. “

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