YouTube plans to tackle health misinformation in India with new features
YouTube has launched two new health-focused features in India that aim to provide users with credible sources for health-related information in the country. The company today announced that it has started rolling out Health Source Information Panels and Health Content Shelves features in India. Also Read – YouTube App For Android Gets Video Transcription Feature: What It Means For Users
The first feature titled “Health Source Information Panels” will provide context to help viewers nationwide identify videos from authoritative sources. These health labels will appear below videos from accredited health organizations and government entities so that viewers can better assess the source of information and distinguish credible health content on YouTube. Read also – YouTube Vanced, the free version of YouTube Premium will close for legal reasons
On the other hand, the second feature called “Health Content Shelves” will more effectively highlight videos from authoritative sources when viewers search for specific health topics. For example, when users search for specific health conditions such as heart disease or breast cancer, a new content shelf in search will show videos related to the relevant health topic from accredited health organizations and government entities. YouTube says these shelves are meant to visually separate and highlight authoritative videos in search. Also Read – Google Introduces Transcription Feature for YouTube App Users
As a first step, the company will use a set of principles developed by a group of experts convened by the National Academy of Medicine (NAM) in the United States and the WHO to identify sources to include in these newly announced health features. .
Regarding availability, the new features will be available in English and Hindi.
“Video can help make complex clinical topics understandable and accessible in ways that text simply cannot… That’s why we’re investing to grow our platform’s role as an effective, engaging and trust for public health communication through principles, partnerships and product development,” said Dr. Garth Graham, Director and Global Head of Healthcare and Public Health, YouTube on the occasion.
Separately, YouTube also highlighted the impact its platform had had in India. Citing the recently released Oxford Economics Impact 2021 report, YouTube said 69% of users said its platform had been a trusted source of news since the start of the COVID-19 pandemic. The company has also since February 2020, its information boards have been shown over 250 billion times in India.