ZeroSum Announces Google Vehicle Ads, an Inventory-Based Shopping Solution for New and Used Car Dealerships
“The high-profile placement of vehicle ads and ZeroSum’s ability to provide immediate inventory data to Google allows us to achieve a majority impression share on dealer inventory-related searches by active buyers” , said Nick Dionne, vice president of product and marketing at ZeroSum. “Using the data, a Google search returns a relevant vehicle ad to buyers who use high-intent search terms. The result is a qualified buyer directly on the VDP, closest to the point of conversion. The maturation of the Paid search lends itself to the emergence of new products and technologies, especially in the highly competitive automotive market.”
Ads, which feature details such as vehicle image, mileage, trim level, dealer brand name and location, are also automatically directed to buyers in a pre-identified geographic location. Due to the high value positioning and targeting of vehicle ads, dealerships may see a reduction in CPC when added to traditional search engine marketing campaigns.
The Vehicle Ads offering is ZeroSum’s latest solution to help its automotive dealership and trader customers. Over the past year, ZeroSum has launched both MarketAIthe industry’s first AI-powered marketing platform, and Automatic flowa first-of-its-kind platform that uses real-time data to help customers transition from traditional television to over-the-top (OTT) and connected television (CTV) to accelerate automotive sales and reduce advertising costs.
Already used by thousands of dealers nationwide, the MarketAI platform hosts an inventory of hundreds of millions of VINs and related data, allowing dealers to leverage the cross-platform advertising system to specifically target active buyers. The MarketAI platform can be combined with social media, digital signage, search, auto-play, and vehicle shopping ads to increase performance.
ZeroSum is a leader in software, marketing and data. Powered by its SaaS platform, MarketAI, ZeroSum simplifies and modernizes automotive marketing by leveraging artificial intelligence, data and scalability to acquire new customers. ZeroSum is the first and only company that connects consumer demand with real-time automotive data. For more information, visit https://zerosum.ai. For media inquiries, please contact Leslie Dagg at [email protected].